Shilpa Devanand

- Manage and grow the organization’s LinkedIn presence by creating content, scheduling posts, improving engagement, and maintaining a consistent brand voice. - Support sales and marketing initiatives through CRM updates, contact management, outreach coordination, and basic analytics tracking. - Assist in planning and administering intergenerational programs focused on community support, mentorship, and personal development. - Coordinate project tasks across coaching, housing guidance, emotional-wellness programs, and partner collaborations to ensure smooth operations. - Develop content for awareness campaigns, events, podcast promotions, and mission-aligned storytelling.

- Owned CRM and growth marketing campaigns across HubSpot, Salesforce, and Mailchimp, supporting GTM initiatives -Researching and brainstorming each stage of the project. Delegating assignments to members of the graphics and advertising departments, as needed. - Supervising employees' work, providing direction and clarification, as needed. - Coordinating efforts to ensure that campaigns are completed. Tracking changes in consumer engagement following the roll-out of each marketing campaign. - Experienced in managing various marketing channels, including social media, email marketing, and advertising campaigns, and possess excellent written and verbal communication. - Coordinated with design, project management, and production teams to deliver timely support to planned campaigns. - Compiling reports detailing the effects exerted by each campaign, and sharing these with clients. - Proficient in using marketing analytics tools to track campaign performance and identify areas for optimization. - Created email newsletters in line with a communications plan and monitored performance statistics against KPIs, making recommendations for continual improvement opportunities. - Proofed marketing collateral to verify error-free before distribution.

- Collaborate with the marketing team to develop and execute marketing strategies and campaigns - Assist in the development of marketing materials, including social media posts, email campaigns, and blog posts - Conduct market research and analyze trends to identify new opportunities for growth - Help manage and update the company's website and social media channels - Coordinate and attend events to promote the company's brand and products/services - Provide support to the sales team by creating sales collateral and participating in sales meetings - Prepare and present reports on marketing initiatives and campaign performance

- Worked on conceptualizing and overseeing multiple projects, Managed and worked with support tickets with the ticketing tool Zoho. - Able to execute projects within the given time and reply to clients through the mail using Zoho desk and Basecamp software - Managed a team of 3-4 developers to work cross-functionally with software and marketing teams to align marketing Perform quality checks at various stages of the process to ensure quality and accuracy (proofreading). - Reviewed performance against targets, appropriately identifying and managing risks and opportunities. - Built collaborative working relationships with project teams. - Delivered presentations and briefings to senior teams and incorporated changes into project workflows. - Managed client expectations with a professional, considered approach to projects. - Contacted clients and scheduled handover sessions before coordinating project handovers to guarantee snag-free completion. - Applied project management methodologies to keep teams aligned through collaborative approaches.

- Participate in all phases of the software development life cycle, from requirements gathering to deployment and maintenance. - Build RESTful APIs using JavaScript that serve data to our front-end web applications, based on dynamically chosen user inputs. - Assist with the design and development of Spring and Hibernate frameworks projects, including data models, controllers, and views. - Coordinate build integration tasks with multiple teams, including testing and release management. - Used JavaScript, HTML/CSS, and Bootstrap to develop responsive and user-friendly web applications. - Manage and optimize MySQL databases to ensure high performance and availability of data.

MBA in Marketing Candidate | Combining industry experience with ongoing studies to deepen digital marketing expertise | Dedicated to transforming creative ideas into compelling brand narratives | Eager to apply and enhance skills through continuous learning and hands-on experience.

- Equipped with a comprehensive understanding of the theories, algorithms, and techniques used in the design and development of computer systems, as well as the ability to apply these skills to real-world problems. - Encompassed a broad range of subjects, such as computer networks, operating systems, databases, programming languages, data structures, algorithms, artificial intelligence, and machine learning. - Focused on hands-on experience in designing and implementing software systems. - Gained knowledge of state-of-the-art computing facilities, including labs equipped with the latest hardware and software tools.