Shilbhadra Maity

Shilbhadra Maity

Associate Director @ Nielsen

About

As an experienced senior management professional, I have over 16 years of experience in delivering tangible results by applying data-driven models to sales/marketing/business operations. Since the beginning of my career, I have gained a solid understanding of marketing analytics, performance measurement, market mix modelling, analytics product development, custom analytics, customer success. I have been acknowledged by the senior management for consistently accomplishing operational and production targets at optimized costs. My proficiency in working on data-science platforms and solutions, algorithmic design, and analytics products; resolving complex business issues and updating technical and non-technical stakeholders have proven to be an added advantage and has given me the confidence to take up challenging senior managerial assignments. I have gained expertise in communicating outputs from data-science models at an executive level and helping senior business executives and teams drive complex decisions based on data and insights. I am also well-versed in preparing media plans, working on digital marketing, CRM, and other related aspects; developing analytical strategies for business using model results of predictive modelling, time series forecasting, clustering, and segmentation of customers. I also act as an ambassador highlighting use-case, showcasing the key functionalities, driving adoption, and assuring operational excellence. For further discussion, I can be reached at maitishilbhadra@gmail.com

Country

India

City

Bengaluru

Industry

Marketing & Advertising

Skill

SAS, Market Research, Analytics, Analysis, Business Intelligence, Strategy, Management, FMCG, Pricing, Business Analytics, Management Consulting, Segmentation, Marketing

Experience

Nielsen

Associate Director

Nielsen

LinkedIn
2019-7 - Present · 7 yrs 3 mos

Responsible for achieving organizational growth in the CPG and non-CPG sectors with a customized offering of analytic solutions and world-class consulting services. Manage the implementation of global programs for evaluating the marketing performance of major global brands. Also, I offer consultancy and research services to global clients (FMCG, Publishing houses, Automobiles, Luxury Jewelers, Telecommunications) across areas such as Predictive ROI, Media Planning, and Marketing ROI. I have established strategic partnerships with product managers, business analysts, data engineers, and developers to implement the recommendation and search algorithms. In addition, I develop, manage, and commercialize analytics knowledge initiatives, products, and services.

Nielsen

Senior Manager , Data Science

Nielsen

LinkedIn
2016-6 - 2019-6 · 3 yrs 1 mo

Bangalore

My role as Senior Manager – Data Science entailed guiding a team of modelling analysts and client consultants supporting the APMEA region across verticals (CPG, Telecom, Electronics, Automobile, Theme parks, etc); rendering consultancy on sales and marketing (building teams, custom solutions, automation/standardization, consultative selling) to the FMCG and non-FMCG clients.

MMA (Marketing Management Analytics)

Senior Director

MMA (Marketing Management Analytics)

LinkedIn
2023-6 - 2025-12 · 2 yrs 7 mos
Nielsen Company

Manager Data Science

Nielsen Company

2015-6 - 2016-6 · 1 yr 1 mo

Bangalore

PepsiCo India, Kolkata

Internship

PepsiCo India, Kolkata

2007-5 - 2007-8 · 4 mos

Worked on inventory management and distribution channels of Pepsi. Planning and execution of in-store promotions for retailer shops in South Kolkata.

Pepsico India

summer trainee in Pepsico

Pepsico India

2007 - 2007

Education

St. Xavier's College

St. Xavier's College

LinkedIn

Statistics

2002 - 2005 · 3 yrs
University of Calcutta

University of Calcutta

LinkedIn

Marketing

2006 - 2008 · 2 yrs

Shilbhadra Maity's Contact Information

Email

******@***.com

Phone

(**) *** ****

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