Shilbhadra Maity
Associate Director @ Nielsen
About
As an experienced senior management professional, I have over 16 years of experience in delivering tangible results by applying data-driven models to sales/marketing/business operations. Since the beginning of my career, I have gained a solid understanding of marketing analytics, performance measurement, market mix modelling, analytics product development, custom analytics, customer success. I have been acknowledged by the senior management for consistently accomplishing operational and production targets at optimized costs. My proficiency in working on data-science platforms and solutions, algorithmic design, and analytics products; resolving complex business issues and updating technical and non-technical stakeholders have proven to be an added advantage and has given me the confidence to take up challenging senior managerial assignments. I have gained expertise in communicating outputs from data-science models at an executive level and helping senior business executives and teams drive complex decisions based on data and insights. I am also well-versed in preparing media plans, working on digital marketing, CRM, and other related aspects; developing analytical strategies for business using model results of predictive modelling, time series forecasting, clustering, and segmentation of customers. I also act as an ambassador highlighting use-case, showcasing the key functionalities, driving adoption, and assuring operational excellence. For further discussion, I can be reached at maitishilbhadra@gmail.com
India
Bengaluru
Marketing & Advertising
SAS, Market Research, Analytics, Analysis, Business Intelligence, Strategy, Management, FMCG, Pricing, Business Analytics, Management Consulting, Segmentation, Marketing
Experience

Associate Director
Responsible for achieving organizational growth in the CPG and non-CPG sectors with a customized offering of analytic solutions and world-class consulting services. Manage the implementation of global programs for evaluating the marketing performance of major global brands. Also, I offer consultancy and research services to global clients (FMCG, Publishing houses, Automobiles, Luxury Jewelers, Telecommunications) across areas such as Predictive ROI, Media Planning, and Marketing ROI. I have established strategic partnerships with product managers, business analysts, data engineers, and developers to implement the recommendation and search algorithms. In addition, I develop, manage, and commercialize analytics knowledge initiatives, products, and services.

Senior Manager , Data Science
Bangalore
My role as Senior Manager – Data Science entailed guiding a team of modelling analysts and client consultants supporting the APMEA region across verticals (CPG, Telecom, Electronics, Automobile, Theme parks, etc); rendering consultancy on sales and marketing (building teams, custom solutions, automation/standardization, consultative selling) to the FMCG and non-FMCG clients.

Manager Data Science
Nielsen Company
Bangalore

Internship
PepsiCo India, Kolkata
Worked on inventory management and distribution channels of Pepsi. Planning and execution of in-store promotions for retailer shops in South Kolkata.

summer trainee in Pepsico
Pepsico India
Shilbhadra Maity's Contact Information
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