Sheryl Tayag

1. Oversees the sales and marketing operations of Home Appliance products 2. Purchase Sales Inventory (PSI) management to monitor proper sales distribution in order to maintain a healthy inventory level 3. Monitor up-to-date competitor’s product development strategy to formulate a competitive Product Road Map (PRM) 4. Stabilize profitability by creating a model mix to strategic channels 5. Secure timely execution on New Product Introduction (NPI) 6. Actively plan and implement effective marketing programs and consumer promotions to build market share and brand awareness 7. Strictly monitoring Ads and Promo(A&P) by detailing every marketing activity and overseeing feasibility and high return percentage rate 8. Price logic management and prepares countermeasures against competitor brands 9. Tasked to create mitigation plans and monthly monitoring for possible high product marketing risks. 10. Ensure that the Above The Line (ATL) & Below The Line (BTL) activities are executed in line with the desired standards and directions of the company

• Prepared comprehensive Business Reviews and monthly work plans for each brand, ensuring strategic alignment. • Conducted press launches for new products, enhancing public awareness and engagement. • Executed pricing analysis and adjustments, optimizing product positioning in the market. • Coordinated closely with the Principal to update marketing activities and promotions, fostering strong business relationships.