Sheryl Cohen

As Vice President of Ecommerce & Digital Marketing at Simplicity Patterns Inc., I lead the strategy, development, and execution of the company’s digital commerce vision across our owned eCommerce platforms, Amazon, and other online channels. Simplicity is a globally recognized designer, manufacturer, and distributor of sewing patterns and creative lifestyle products — and I’m proud to help bring that creativity to life in the digital space. With more than 20 years of experience spanning eCommerce, digital marketing, merchandising, and brand management, I’ve built a proven record of accelerating online revenue, optimizing digital experiences, and strengthening customer engagement across diverse retail environments. My expertise includes: >eCommerce strategy and merchandising >Amazon marketplace management and optimization >Digital marketing and performance analytics >Brand storytelling and consumer engagement >Cross-functional leadership and business development I’m passionate about creating dynamic, data-driven, and personalized shopping experiences that delight customers and drive long-term loyalty. I thrive on leading teams, building partnerships, and leveraging insights to deliver innovative, growth-focused eCommerce solutions that align with brand and business objectives.