Sheryl K.

I started a project baking organic challah from scratch and donating all net sales to a different nonprofit organization each month.

Served as client technical platform expert, translating customer business objectives into technical requirements, and identifying new opportunities for client growth and retention. Developed training plans tailored to clients’ specific use cases and implementation requirements. Led live expert training sessions for small and large-scale customer groups focused on the intelligence platforms. Partnered with cross-functional teams to drive customers toward the adoption of premium features, and maximize customer success. Monitored customer usage data, health indicator metrics, and use-case growth opportunities to improve customer adoption and provide continuous business value.

Partnered with product team to enhance user experience on all RevTrax- specific products. Performed product stress tests to ensure feasibility for go-to-market strategies. Drafted internal implementation guide and client-facing documentation on new and existing products. Prevented client attrition through creation and configuration of “Lite” platform service level with limited capabilities and services for clients within below mid-market.

Managed client contracts totaling over $2M in revenue as senior client services team Lead providing point-of-contact for troubleshooting, escalations, and advising. Mentored Junior Client Service Managers through the development and execution of strategic client solutions.

Prepared client business reviews, developed recommendations, and presented plans for client growth opportunities. Partnered with client and third-party vendors to optimize offer-based marketing solutions. Compiled data analyses on client offers and upsold new products based on data performance. Doubled total contract value year-over-year.

• Head a team of 10+ Account Managers and Sr. Account Managers. • Consistently achieve high client satisfaction by communicating and managing proper SLA expectations. • Led client through highly intense migration to new marketing software platform. • Implemented client request form documentation to organize client requests and minimize vulnerability for error in email mailing executions. • Partner with our Success and Solutions teams in executing highly complex client-specific projects.

• Streamlined and improved client’s implementation processes for asset delivery, quality assurance, and email deployment by identifying vulnerabilities in the production process and providing solutions to remedy the issue. • Authored campaign documentation to train the client and new employees in email best practices, data processing, email production and deployment. • Led daily production and weekly project status calls with clients.

• Managed the status of email production, data processing, audience segmentation, and execution for Citibank, Ann Taylor, and Barneys New York accounts. • Produce highly personalized and variable email campaigns consisting of 5-135 unique creative versions per campaign consolidated into single email blasts. • Upsold Cheetah Digital’s coding services as the account on revenue for all coding requests. • Liaise with 3rd party vendors (Prodigious, Persado, Movable Ink, etc.) to improve creative development and data processes. • Recipient of 3 company-based awards in between 2015-2016.

Managed the production of 250+ projects per month by coordinating direction and feedback from our clients regarding asset deliveries and final products to our creative and development teams.

Acted as a Junior Project Manager in increasing artists' social media engagement and following via digital marketing strategies. Additionally, created weekly statistical reports on the entire artist roster's social media platforms, their email subscribers, and their Google web analytics charts.

Event Director for Keep a Child Alive's Syracuse University chapter, Arts and Sciences' Dean's list

Research assistantship in Learning Lab, under the supervision of Karin Foerde and Daphna Shohamy