Sher Yar
E commerce Expert
About
A commercially astute E-Commerce and Digital Marketing Professional with over four years of proven success in driving digital growth across international platforms. Specialising in Shopify, TikTok Shop, Amazon FBA/FBM, and cross-border e-commerce, I have led multi-channel campaigns that directly increased sales, improved customer retention, and optimised conversion rates. Known for implementing data-driven strategies, I bring expertise in digital advertising, SEO, content marketing, and customer journey optimisation. With experience spanning operational leadership, product lifecycle management, and online marketplace performance, I deliver measurable results in competitive, fast-paced digital environments. Currently seeking opportunities where I can contribute to scaling global e-commerce initiatives, either remotely or on-site in EU, US, ANZ, or Middle East regions.
Pakistan
Quetta
Management Consulting
TikTok Shop, ecommerce, Business Consulting, Digital Marketing, Product Management, Search Engine Optimization (SEO), Public Policy, Training, FBA, Microsoft Office, Sourcing, Teamwork, E-Commerce Consulting, Career Strategist, Business Development, Business Strategy, Team Management, Public Speaking, Shopify, Business
Experience
E commerce Expert
Extreme Commerce
Karachi Division, Sindh, Pakistan
Self Employed
Quetta, Baluchistan, Pakistan
TikTok Shop Manager
Salimsalman Enterprise
Quetta, Baluchistan, Pakistan
Boosted online sales by 35% through targeted digital strategies within the TikTok commerce platform Optimised listings for visibility and conversion, increasing conversion rate by 40% Analysed behavioural data to improve marketing performance and user engagement Led remarketing efforts, enhancing customer lifetime value by 25% Head of Operations
Head of Operations
Commerce Valley Limited
Quetta,Pakistan
Launched a Shopify store generating 1M PKR+ in four months Introduced A/B testing and UX optimisation, raising conversion rates by 28% Developed cross-channel campaigns across social, search, and email, improving qualified traffic by 45% Established scalable customer service protocols with a 95% satisfaction rate Senior Project Manager
Senior Project Manager
Stark Ventures
Quetta,Pakistan
Crafted product strategies aligned with market trends and analytics Conducted competitor research to support growth strategies Increased marketing ROI by 30% through performance tracking and analysis
Public Speaker/Leadership
Various Institutions
Quetta,Pakistan
Delivered informational lectures on digital marketing trends and e-commerce strategies at GIKI, reaching over 200 students and professionals Presented educational sessions on online business development at Government College Kharan, focusing on digital entrepreneurship opportunities
Project Manager
Milestone LLC
Quetta,Pakistan
Delivered structured project planning for digital campaigns Maintained stakeholder communication and risk management to ensure delivery Integrated business goals into all aspects of digital execution
Education
Allama Iqbal Open University
Business/Commerce, General
Specialisations in Accounting, Business Law, and Digital Marketing Dissertation: Use of AI and ML in Islamic & Middle Eastern Finance
Sher Yar's Contact Information
Phone
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