Sherry H.

National, independently owned, natural products broker and service provider that was born from a desire to work in a progressive, vibrant and environmentally conscious industry while building communicative partnerships with other like-minded companies. Led all sales and retail execution activity for The Giant Company and Giant Foods, representing +/- 100 brands from perimeter to center store. Responsible for new item presentations, category reviews, promotional planning, resets, planograms (POGs) and cross-merchandising. • Designed promotional programming, secondary displays, shopper marketing ads, launching a new leading Cereal Company in The Giant Company and growing sales from $0 to almost a million within 2 years. • Launched Key Regenerative Farm Company direct into The Giant Company, engaging in creative promotional programming to gain community awareness and increase weekly sales turns. • Secured secondary placement for multiple brands in key seasonal displays at Giant Foods and The Giant Company. • Conducted 2023 Gluten Free Review at The Giant Company, gaining 2400 PODs from various Gluten Free Brands.

A boutique natural foods brokerage company that is equal parts democracy, passion, enthusiasm, road warrior street smarts, and entrepreneurial spirit fueled by a heart-in-business communal culture. Key brands represented: WeeBee Honey, Bionaturea, Jovial, Andrean Dream, Blue Diamond, Redwood Hill, Green Valley Creamery, Organicville, LaTourengelle, Andean Dream, and Buddha Tea. Pioneered natural, organic & specialty brands – perimeter to center store – to conventional retailers from Maine to Virginia including Wegman’s, Ahold, Tops, Albertson/Safeway, Acme, Weis, Redners, Rite Aid, Giant Eagle and Landis Supermarkets. • Executed go-to-market strategies from distributor to shelf with new item presentations and promotional planning. • Collaborated with and coached brands from ideation to product development. • Staff CBD expert: Business Coach & Educator of Hemp & Cannabis edible products

Henning’s Market is a 6th generation, family-owned and operated, independent retailer located in Harleysville, Pa. Integral team member in establishing Henning’s Market as an HBA specialty retailer. Influencer for natural, organic, vegan, gluten free, raw, hemp and CBD product selection, buying and category management. • Doubled annual departmental within 3 years, making it a million dollar department. • Increased HBA specialty sales to 128%+ within natural distributor over 6 months, increasing out the door sales 98%+. • Increased ad programming and overhauled POGs through marketing, category management and product placement. • Initiated, created and launched the Health & Wellness Educator Program of seminars, events and DIY workshops to generate revenues in untouched areas within Henning’s. • Designed and launched storewide demo program, adding additional job role to the team.

Founder of Simple Fuel and Simple Granola. WBENC & Veteran Owned Business Simple Fuel Granola: Raw, Gluten & Allergen Free, Paleo/Keto Friendly Scrumptious Omega filled Granola Rounds developed in my kitchen and then sold to the mom and pop natural food stores to conventional/specialty retailers in the NE and MA region. Trademarked : Simple Fuel, All Natural Body Food, Eat Clean.Stay Dirty.

Closed NorCal Whole Foods filling the gap for Steaz to be a Nationally sold brand in all Whole Food regions. Launching Steaz Energy with enormous swag giveaway displays in key retailers creating awareness to the first organic energy drink to the marketplace. Retailers : All retailers in Nor Cal and PNW including : Whole Foods, Raleys, Andronico's, Molley Stones, Nugget Markets, QFC, New Seasons to name a few. Broker Management : NS Sales/Acosta, Daymon Associates/Costco, Foodservice Broker for US Food & Sysco, Military Broker for DECA Distributors : Nature's Best/Kehe, Mountain People/UNFI

MOS: Aviation Supply