sherry mallay

Flawless execution: Performed all aspects of Database Management to support direct mailing, telemarketing and market research initiatives in launching new products and services. Conducted analysis to guide marketing decisions such as the launch of Optima Membership Rewards and the Expenses Management campaign.

Market Research and Database Marketing; Drives results/Goal oriented: Successfully completed several statistical analyses, which the results are being used for increasing readership, improving marketing efficiency, tailoring products and services that resulted in new revenue streams to OS. Reported online trends in a weekly and month metric report. The reports was used to highlight online articles, blogs, classifieds, third party programs that increased page view and unique visitors on the OS.com website. Created an early warning index to identify areas of focus. Analysis provided direction and guidelines to target our Primary Market Area. Accuracy & Data integrity: Reported success metrics for a key retention-marketing program, which resulted in a 5% increase in response rate. Driving innovation & growth: Completed several critical analytics for mail campaigns to increase subscription and increase tenure with Orlando Sentinel.

* Flawless execution: Managed and executed all 1999 CCSG Lending on Charge campaigns, reporting and analyses for the LOC team. These campaigns grossed over $4.6 billion in AR. * Consulting: Leverage experience to recommend more efficient approaches to executing campaigns in simpler forms without sacrificing quality. * Cycle time: Team contributor to task force that was charged with reduction of cycle times. * We reengineered the direct mail process to incorporate various new initiatives to expand the eligible card member population and to increase the customer’s loyalty to Lend On Charge. * Standardized procedures for new channels such as E-mail campaigns, Inbound and Outbound Telemarketing campaigns and other initiatives between a cross-functional team.

* Developed, implemented and managed GIS systems. Presented system output and analysis to senior management. * Leveraged Harte-Hanks database to establish Commercial and Retail history. * Compiled and compared statistical data on ATMs and Teller performance.

As a Database Manager I am responsible for providing direct, email, and telemarketing campaigns and analyses for 3 call centers. I am utilizing various software programs such as: Unica campaign management, Salesforce, Oracle, MS SQL to provide direction to my team.