sherrie yu

æ å¹ è è æ ç

Country

china

City

shanghai

Industry

marketing and advertising

Skill

english, microsoft office, leadership, digital marketing, public relations, social media, recruiting, strategic planning, online research, time management, teamwork, public speaking, fmcg social media plan, pr strategy, new business pitching, online content creation, digital copywriting, interactive marketing, executing events, photoshop, fmcg

Experience

æ å¹ è è æ ç

account executive

bluefocus communication group

2012-12 - 2014-3 · 1 yr 4 mos

* 【Planning】 * 1. Regular content planning for social media * 2. Content creation about hot topics for the client * 3. Regular interactive social media activities planning * 4. Planning proposals for pitching new clients. * 【Executing】 * 1. Maxam WeChat operation, including R&D,copy writing, publishing and routine maintenance * 2. Following the interactive social media activities * 3. Offline TV programme executing, and online communication * 4. Supplier communication and QC * 5. Event executing, Gionee 2013 E6-Elife launch event executing for instance

digital and e-marketing

l'oréal

2016-5 - Present · 10 yrs 5 mos

* Campaign management focus on makeup and female skincare category. * Social Plan * Media budget and performance management * Search * Campaign site/ H5 * Result tracking

digital marketing executive

l'occitane en provence

2014-3 - 2016-5 · 2 yrs 3 mos

*  Branding/ Digital Campaign: L’Occitane and Melvita * Social media strategy plan and operation * Online Media/ Apps cooperation plan and quality control * Online to offline integration * Drive EC/ Tmall traffic and conversion * Monthly intelligence report information gathering *  Digital Project Management * Social CRM system requirement analysis and build up * Development of Brand Wechat Mall * Official website landing page and minisite develop * Mobile site, mini game and Html 5 design and develop *  Marketing Budget allocation and ROI control *  Agency communication and management

Education

donghua university

logistics

2009-1 - 2013-1 · 4 yrs 1 mo

Director of DHU IBM Club Arrange routine work of the club, during my tenure it obtained the third prize of all clubs(4/42) In charge of the process control, propaganda work and personnel assignment for many excellent activities, such as“ OFFICE training”, “PC Game challenge”, “IBM lecture”, etc, get the campus award(1/10) Successfully plan and lead the ” PPT training and competition”, the coacher of training and the judge of competition, finally received wide acclaim