suzanne hermalyn

business development and marketing consultant

About

I am an experienced consultative (and opinionated) sales and marketing executive: true self-starter, respected amongst clients and peers, creative problem solver, proven top sales performer. I have sold to C-level, as well as practitioner levels. I've worked within both established brands, and new business startups. Deep understanding of eCommerce, retail, DTC, mobile, social, CX, demand gen and other digital competitive and innovation challenges faced by today's marketers. Experienced with Salesforce, Marketo, MS Office, and research and business analytics tools.

Country

united states

City

boston

Industry

marketing and advertising

Skill

digital media, digital marketing, lead generation, marketing, direct marketing, online advertising, advertising, digital strategy, email marketing, web analytics, social media marketing, integrated marketing, b2b, sales presentations, content development, business development, advertising sales, social media, brand management, content management, content marketing, b2b marketing, marketing consulting, editing

Experience

director of business development

advertising age

1993-1 - 2002-1 · 9 yrs 1 mo

* Directed advertising sales messaging creation, as well as audience development communication tools to drive sales team and individual goals * Created, launched & managed client advertising performance excellence awards to improve customer engagement for sales team * Co-designed research studies, and interpreted results to support sales team * Sold to, and managed blue chip media and agency client portfolio

director, custom marketing solutions

advertising age

2004-9 - 2008-9 · 4 yrs 1 mo

* Managed branded content group (5-person team): ran marketing, editorial, design, & sales team, while managing unit P&L * Sold integrated media & marketing programs in analog and digital environments, growing annual revenue to $4 million * Launched & managed webinars, & other content marketing sales & lead generation sponsorship programs * Drove revenue via major media brand partnerships by creating co-branded products & events with NBC, Disney, CBS, Nickelodeon/MTV, AMC, Bloomberg, American Express & agency holding companies * Developed & presented sponsorship program ideas to C-level executives * Presented at industry events and conferences

senior account executive

advertising age

1990-6 - 1995-12 · 5 yrs 7 mos

Managed major accounts list, exceeding sales goals resulting in promotion

business development and marketing consultant

marketingtomarketers

2019-1 - Present · 7 yrs 9 mos

With over 20 years of experience in B2B marketing and sales, I assist emerging businesses with sales and new business development, demand gen, event marketing and product innovation. I also have supported non-profits fulfill their campaigns.

senior director, media and marketing solutions

emarketer

2008-10 - 2018-1 · 9 yrs 4 mos

* Developed, & managed top tech digital advertising portfolio growing annual revenue from $30k to $2.7 million * Managed IBM, Oracle, Akamai, & early-mid stage funded accounts * Top team contributor; regularly met and exceeded sales targets * Devised, sold, & managed content marketing strategies & programs * Created & sold integrated advertising/research subscription programs * Optimized & advised client campaign performance * Created, packaged & sold event sponsorship programs