Sheri Matthews

As an Account Director at Nest Commerce, I spearheaded a high-profile portfolio of global e-commerce clients. But I also worked closely with agency leadership to develop the client services team and creative products and services. Key Achievements: Creative Product Development: Played a pivotal role in defining and shaping the agency's creative services. Client Collaboration: Worked closely with clients to decipher their business goals and seamlessly translated them into dynamic paid social strategies, ensuring a strategic alignment that fueled success. Workshops and Training: Led comprehensive workshops, training sessions, and team management initiatives to foster a culture of continuous learning and empowerment. Creative Strategy: Authored compelling creative strategies and collaborated closely with the creative team to deliver truly social-first campaigns that consistently outperformed clients' expectations.

Transforming a Vision into Reality: From Two to a Powerhouse Team As a key player in We Are Social's most pivotal pitch win to date, Starbucks EMEA, I embarked on a challenging and rewarding journey that spanned four intense months. Hired when the team comprised just two individuals, I took charge of a multi-million £ contract. Key Contributions: Team Setup and Leadership: Established and led the entire Starbucks EMEA team, navigating the complexities of a multi-million £ contract - assembling specialists, developing processes, and steering the direction, we went from a team of two to a powerhouse team of 20+ ready to deliver excellence. Project Scoping and Process Definition: Scoped the project comprehensively, meticulously defining processes to ensure seamless operations. The goal was not just to meet Starbucks' expectations but to exceed them, laying the groundwork for success. Client Onboarding and Project Kick-Off: Orchestrated the onboarding of Starbucks as a valued client, initiating every project with precision and care. This included the launch of a comprehensive 3-year brand strategy as well as six other workstreams, laying the foundation for a lasting partnership. Leadership in Action: Simultaneously, led a team of specialists to deliver Starbucks' 2023 Winter Campaign for EMEA - something we agreed to do for Starbucks during the transition period between the previous agency and us. A testament to strategic vision and execution, this campaign marked a significant milestone in our journey. This whirlwind experience demanded a commitment of up to 60-hour weeks, a testament to my dedication and passion for delivering exceptional results. The relationships forged during this intense period are a testament to the collaborative spirit that defines my approach to every project.

As the Social & Digital Account Lead for Domino's Pizza UK + Ireland at VCCP, I led the charge in ensuring a seamless and connected experience across digital and social channels. Collaborating closely with the team managing TV ads and OOH, my focus was on aligning our efforts for a cohesive brand presence. Key Contributions: Unified Brand Presence: Worked to maintain consistency across all touchpoints, ensuring that our social and digital initiatives complemented the broader advertising landscape. Social-First Strategy: Introduced a social-first approach by partnering with comedy writers. They managed day-to-day operations on Domino's social channels, infusing humor while I provided guidance to maintain brand voice. Campaign Management: Oversaw social campaigns for new products, offers, and promotions. Notably, led Domino's biggest-ever social Christmas campaign, surprising real customers with a festive yodeling Domino's choir captured in delightful film content. This role went beyond managing channels; it was about creating memorable experiences for Domino's audience.

Transforming BMW's European Product Launch Strategy In my tenure at Zone, I took on a pivotal role in redefining BMW's approach to product launches across Europe. Faced with fragmented messaging and inefficiencies in marketing spend, BMW sought a strategic shift from individual country campaigns to a centralized, collaborative model. Key Achievements: Strategic Centralization: Collaborated closely with BMW to centralize product launches, streamlining strategy and overarching creative concepting and production at the BMW headquarters. This move aimed to foster a connected approach across European markets, aligning with the ethos of unity in diversity. Cross-Market Collaboration: Instituted a process that encouraged cross-market collaboration, with interviews and feedback sessions from individual markets contributing to the overarching creative framework. The result was a harmonious blend of central strategy and creative, allowing markets to customize campaigns while maintaining cohesion. Efficient Delivery: Overhauled the delivery process, ensuring timely distribution of marketing material, assets, and strategies to individual markets. This empowered local teams to infuse their unique touch while adhering to the central strategy. This transformative task reshaped how BMW collaborated with European markets and streamlined the marketing of product launches. Under my management, we successfully executed the launch of two new vehicles, demonstrating the effectiveness of the revamped process.

Providing digital business and marketing strategy and consultancy for female let businesses. www.grow-wild.co

Responsible for managing and growing a portfolio of bluechip accounts with international reach in the transport & logistics, insurance and charity sectors. Specialising in social media and digital marketing, I focused largely on project and client management.

Digital Visitor is a multi award-winning social media agency dedicated to increasing the sales & traffic of your website, through its unique website solutions, creative social media campaigns & strategies. In the last couple of years I've had the privilege of managing clients such as, Molton Brown, Visit Japan, InterContinental Hotels Group, Barbour and Visit Jersey. In addition to Account Management I have a direct report whom I've been directly managing since August 2015 and have been actively involved in internal product development, working with our Operations Director and MD to shape new services. As an Account Manager I am responsible for the end to end delivery of social and digital campaigns for my clients as well as account direction. This includes; - Client services & management - E2E project management - Producing recommendation and Social & Online PR strategies for my clients - Keeping up with the latest trends in digital and social for the agency and my clients - Identifying opportunities for growth in agency and for clients - Budget management - Tracking & reporting - Copywriting - Briefing and managing designers, web developers, content creators and other teams - Social advertising creation, implementation and optimisation (Facebook, Twitter & Instagram) - Advising and coaching other account managers and members of my team - Email marketing - Risk assessment - UX

Digital Visitor is a multi award-winning social media agency dedicated to increasing the sales & traffic of your website, through its unique website solutions & creative social media campaigns & strategies. Fast becoming one of the top social media agencies in the country and specialising in Social Media and Influencer PR it's worked with clients such as Intercontinental Hotels Group, Molton Brown, Barbour, Visit Japan and Dorling Kindersley Publishing. I joined Digital Visitor in summer 2013 as a Social Media Executive with my main role being to assist the Account Managers and Head of Social Media with their client projects. My main responsibilities included; social content creation & scheduling, social page engagement, campaign copy writing, blogger outreach, Facebook ads creation and management, writing content for email marketing and campaign seeding. I was quickly given the responsibility of managing my own clients and in December 2013, I managed a campaign for Visit Malta that produced some of the best results the agency had seen to that point.

The second of my summer 2012 internships was at Birmingham Airport. Here I had the opportunity to work with the Marketing, PR, Trade Relations & Social Media departments (as well as a brief stint in Airport Control where 'initiation' was making an airport announcement). I assisted each department with their day to day tasks which included; social media management & content creation, research & reporting, completing expenses forms and event/PR stunt management. In addition to this I was also given the opportunity with the Trade Relations department to assist in B2B sales. I attended an airport and airside tour with Turkish Airlines where our aim was to persuade the airline company to fly more routes from BHX. Following this I assisted one of the Trade Relations reps in Oxford where we visiting travel agents and tour operators to pitch BHX over London airports.

In summer 2012 I embarked on two internships with the aim to gain both in house and agency experience in PR and marketing. The first, Haslimann Taylor, was a traditional PR agency with accounts such as Harvester Restaurants and Arriva Buses. My responsibilities included, pitching stories to regional and national press, online conversation monitoring and sentiment analysis, event management, social media management and internal comms management. It was here that I decided digital was my path.