Sherif Hanna - GMPH
General Manager @ The Tower Plaza Hotel Dubai
About
Accomplished hospitality leader with over 30 years of multi-market experience managing luxury and upscale hotels across the UAE, GCC, and beyond. As a General Manager, Cluster GM, and Owner Representative, I’ve spearheaded hotel pre-openings, large-scale renovations, brand repositioning, and strategic acquisitions — consistently driving revenue growth, optimizing operational performance, and enhancing asset value. I bring a proven track record in steering multi-property portfolios of 1,000+ keys, overseeing P&L, developing market-leading commercial strategies, and fostering service cultures that consistently rank among the top on guest satisfaction indexes. From accelerating delayed openings by 6 years in Dubai Marina, to expanding room inventories fourfold in JLT, to launching new brands in Sharjah and Abu Dhabi, I excel in navigating complex projects with a sharp owner’s mindset. Passionate about building high-performance teams, championing innovation, and leveraging data-driven decisions to maximize profitability and brand equity. Seeking a new leadership challenge as General Manager of a flagship property, Cluster GM, or Regional Director role, where I can continue to deliver sustainable growth, operational excellence, and exceptional guest experiences. 🔑 Specialties: Multi-property leadership | Pre-openings & turnarounds | Asset management | Revenue & sales optimization | Strategic acquisitions | CAPEX/OPEX control | Owner & brand relations | Talent development
United Arab Emirates
Dubai
Hospitality
Negotiation, Pre-opening, Hospitality Industry, Rooms Division, Hotels, Hospitality, Yield Management, Leadership, Resorts, Hotel Management, Sales Management, Hospitality Management, Front Office, Revenue Analysis, Tourism, Hotel Booking, Leisure, Business Travel, Food , Fine Dining
Experience

General Manager
Confidential Hotels' Owning Company
Abu Dhabi Emirate, United Arab Emirates

General Manager
Dubai, United Arab Emirates
I handled the expansion of the group, negotiated several opportunities to grow up with the brand in UAE, alongside the operation and asset management of: . Signature 1 Hotel Dubai TECOM . Signature Hotel Barsha Mall of Emirates . Signature Hotel Apartment and Spa

General Manager Hospitality Group
Dubai
As the parent company, a real estate firm, I handled the hospitality division, completing and executing hotel projects, negotiating with operators, managing CAPEX and OPEX, and overseeing OSE and FFE. I also monitored hotel performance to ensure operational excellence. Hotels in the portfolio include . Park Regis Boutique Hotel Dubai – UAE. . Lemon Tree Hotel, Dubai – UAE. . Al Waleed Palace Hotel Oud Maitha, Dubai - UAE. . Al Waleed Palace Hotel Barsha, Dubai – UAE. . Downtown Hotel Apartment, Amman - Jordan.

General Manager
Armada Blue Bay Hotel JLT
Dubai, United Arab Emirates
Sherif Hanna - GMPH's Contact Information
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