Shereen Heise

PRODUCT OWNER: Delivered revenue and user outcomes by building and launching flagship courses (Prod. Marketing, PM Foundations, Data for PMs), including 10% new members in Spring 2022 and 2023 cycles. LEADERSHIP AND STAKEHOLDER MANAGEMENT: Led cross-functional teams of 4-8 FTEs through complex, fast-paced product development cycles, drove prioritization and tradeoffs alongside people and project management to deliver on-time, high-quality outputs. STRATEGY AND RESEARCH: Defined product strategy and prioritized course roadmap for Reforge’s primary target audience through market and user research and analysis. OPERATIONAL EFFICIENCY: Revamped course quality metrics based on user and market research to reduce and standardize cross-functional teams’ time-to-output while delivering business and user value.

RESEARCH AND STAKEHOLDER MANAGEMENT: Created Product Leadership course in partnership with Ravi Mehta; owned end-to-end project management, distilled insights from research, wrote actionable content, and collaborated with designers.

Worked with senior-level clients on 3-6 month engagements to address their most difficult problems using a hypothesis-driven approach to break down issues into manageable pieces, gather and analyze data, and develop actionable solutions. Select thematic experience: STRATEGY AND RESEARCH: Analyzed competitive positioning of various private equity SaaS targets via primary and secondary research; authored and analyzed consumer survey; built financial model to assess market size and project growth. Built comprehensive market analysis for post-merger integration to evaluate the new entity’s competitive positioning and growth potential. OPERATIONAL EFFICIENCY: Led competitive benchmarking projects on semiconductor design processes using primary and secondary research to identify efficiencies, including 35% cost savings in hardware design. Built detailed implementation plan to open National Charter School Network’s first SE Florida high school. STAKEHOLDER MANAGEMENT: Co-authored communication materials to secure board and leadership buy-in for National Charter School Network’s first-ever network-wide strategy. Built and trained client implementation team on bespoke dashboard to track rollout of network-wide strategy across 28 regions.

STAKEHOLDER MANAGEMENT: Partnered with General Counsel to design negotiation strategy for first-ever union negotiation process and project managed six-person VP/C-level management bargaining team. OPERATIONAL EFFICIENCY: Developed proposal to redesign org-wide legal internal client training program to achieve increased compliance, stronger internal client relationships, and smoother operations.

RESEARCH AND NEGOTIATION: Drafted demand letters for in-house counsel; negotiated >$1M settlements for hospital clients.

QUANTITATIVE ANALYSIS: Analyzed patient data to identify gaps in hospital clients’ revenue cycle and recover lost revenue.