Shereen Agina

Marketing and communications consultant @ Artal Developments

About

As th Marketing & Communications Director, I oversee and develop marketing campaigns, events, and initiatives that enhance the company's reputation and brand awareness. I have more than 14 years of experience in the real estate industry, and I am currently pursuing my MBA in Marketing. My core competencies include creating and managing a calendar of events, such as webinars, conferences, and thought leadership contributions, presenting ideas and final deliverables to internal and external teams, and identifying new business opportunities. I also manage and execute the company's CSR strategy and initiatives, and develop PR strategies, campaigns, and crisis communications plans. I have successfully increased the company's online presence, media coverage, and customer loyalty through various digital and offline marketing activities, BTL branding, ATL advertising, and media relations. I am passionate, creative, and results-driven, and I thrive on leading teams effectively and helping them achieve their goals.

Country

Egypt

City

New Cairo

Industry

Real Estate

Skill

Campaign Execution, Leadership, Marketing Budget Management, Shooting Video, External Relations, Presentation Skills, Advertising Campaigns, Brand Strategy, Business Insights, Business Planning, Strategic Business, Brand Performance, Market Planning, Sales and Marketing, Online Presence, Resource Allocation, New Launches, Brand Awareness, CSR, self motivational

Experience

Marketing and communications consultant

Artal Developments

2024-6 - 2024-12 · 7 mos

Cairo, Egypt

Corporate Communications & Public Relations director

Amer Group

2022-5 - 2023-12 · 1 yr 8 mos

101 El Multaqa Al-Araby St. Sheraton Heliopolis, Cairo ,Egypt

-• Overseeing and developing marketing campaigns. • Create and manage a calendar of events such as webinars, conferences and thought leadership contributions • Present ideas and final deliverables to internal & external teams, and communicate with senior managements about communications programs, strategies, and budget. • Identify new business opportunities, and responsible for corporate and sponsorship events, exhibitions, and media tours. • Manage and execute the Company’s Corporate Social. Responsibility (CSR) strategy and initiatives to maintain an excellent corporate reputation. • Managed onsite TV ads production and testimonials. • Develop PR strategies, campaigns, and initiatives to improve public image and identity of the company. • Managing the PR aspect of a potential crisis situation.

Senior Public Relations & corporate Communications Manager •

Amer Group

2017-2 - 2022-4 · 5 yrs 3 mos

- • Plan, implement and manage public relations programs • Monitor corporate image frequently and ensure it is in compliance with company brand • Check and manage content produced for website and social media channels • Develop and implement crisis communications advice and media strategy, as needed • Developing and implementing organizational publicity strategies for company events

public relations manager

Amer Group

2014-12 - 2017-1 · 2 yrs 2 mos

• Coordinating all public relations activities. • Plan and budget for PR events, programs and initiatives. • Evaluate opportunities for partnerships, sponsorships and advertising on an ongoing basis. • Preparing media kits and organizing press conferences. Assisting in compiling information and developing a report for management.

Public Relations Specialist

Amer Group

2012-2 - 2014-11 · 2 yrs 10 mos

• Build relationships with new media contacts and maintain relationships with existing contacts • Ensure all communication is cohesive with the brand image • Track and analyze media coverage to inform future campaigns • Organize, schedule, and prepare key leaders for press interviews.