SherAli Siddiqui

•Analyse social conversations, consumer behaviour and category trends across multiple markets to identify key opportunities for Unilever brands. •Translate social listening signals into actionable insights that support marketing, CMI and brand teams. •Work closely with regional teams to understand emerging discussions, brand buzz, and engagement drivers for Beauty & Wellbeing categories.

•Led strategy, insights and growth projects across Canada and USA markets. •Drove end to end consumer research, segmentation, behavioral analysis and brand strategy work. •Partnered with marketing, product and research teams to shape decisions using real consumer signals.

•Spearheaded data collection and analysis initiatives using state-of-the-art methodologies, resulting in a 20% enhancement in client decision-making processes. •Developed and executed surveys to capture customer preferences, boosting market prediction accuracy by 15%. •Conducted competitive intelligence assessments and market trend analyses, enabling clients to gain a strategic edge and improve market positioning. •Specialized in ethnic market research, employing advanced intercept techniques to gather in-depth insights from diverse population segments.

•Drove client acquisition growth by 15% through strategic sales initiatives and business development processes. •Implemented operational reviews and process improvements, achieving a 10% increase in efficiency. •Cultivated and managed key client relationships, addressing needs with a client-centric approach that enhanced satisfaction and retention. •Negotiated and secured high-value client agreements, resulting in an 8% revenue increase for the company.

•Designed and refined survey instruments and annual research plans, streamlining data collection and analysis. •Ensured high data integrity and accuracy by addressing redundancy issues, resulting in a 12% improvement in data precision. •Oversaw project quotas and provided detailed progress reports, contributing to enhanced project management and operational effectiveness.