Sheraine Chua Von Bescherer

PTM, ASEAN @ Amazon Web Services (AWS)

About

A highly driven, energetic sales leader with 20+ years APAC/EMEA management and leadership roles in the IT technology industry. Proven track record of consistently winning high levels of business in fast paced and highly competitive markets. Able to quickly establish credibility with senior decision makers in a wide range of business contexts whilst delivering profitable revenue and market share growth. Specialized at building high performing teams and navigating them to success in rapidly changing environments; mentoring; high-level relationship building, effective communication and execution of strategy and business turnaround. Deep knowledge of complex channel sales management both APAC & EMEA, GTM strategy for Enterprise Solutions and B2C driving personalized experiences across multi-channel and multi-cultural teams in highly diversified markets. My approach is customer first, data driven and having a great team that make things happen and having fun at the same time!

Country

Singapore

City

Singapore

Industry

Computer Software

Skill

Turnaround Experience, Software as a Service (SaaS), Artificial Intelligence (AI), Cybersecurity, Planning Budgeting & Forecasting, Revenue & Profit Growth, Leadership, Enterprise Technology Sales, Problem Solving, Sales Management, New Business Development, Pricing, Negotiation, Customer Relations, Public Relations, Team Leadership, Hardware, Channel, Channel Management, Key Account Management

Experience

PTM, ASEAN

Amazon Web Services (AWS)

2025-6 - Present · 1 yr 4 mos

Singapore

Senior Director, ASEAN

NetApp

2024-1 - Present · 2 yrs 9 mos

Singapore, Singapore

Channel Sales Director, EMEA - Digital Media

Adobe

2023-5 - 2023-12 · 8 mos

Munich, Bavaria, Germany

* Responsible for USD 800Mil Book of Business in EMEA for SMEs & mid markets * GTM strategy & channel management of vast distributors and direct top tier partners * SaaS - renewal, grow nett new and business development * Leader of diverse regional sales team and contract staffs

Vice President, Solutions Division

EET Group

2020-1 - 2023-3 · 3 yrs 3 mos

Copenhagen, Capital Region, Denmark

Director Of Sales & GM - DACH Central & East Europe

Seagate Technology

2017-1 - 2019-12 · 3 yrs

Munich Area, Germany

Lead a $500 Mil annual revenue business covering Client PC, Enterprise, Digital Video, NAS, Surveillance/IoT, CE/Gaming and Consumer. Own Go-To-Market Strategy, key account planning; distribution and partner management, program execution.

Director, Sales & Marketing, Consumer Group, Asia Pacific & Japan

Seagate Technology

2014 - 2017-7 · 3 yrs

Singapore

Head of sales and marketing for Asia Pacific, Taiwan, Korea, India and ANZ for Seagate, LaCie and Maxtor brands. P&L responsibilities for $350 Mil revenue business across PC Client, Consumer, Gaming, Enterprise Cloud and Surveillance segments. Manage team size of 35 and over 20 countries.

Senior Regional Sales Manager, ASEAN

2009-10 - 2012-12 · 3 yrs 3 mos

Singapore

Grew annual revenue from zero to $120 Mil. Established distribution, retail and reseller network for WD external storage solutions from base zero. Hired, train and coach a team of 6 sales managers and over 30 sales promoters and merchandisers.

Country Manager, Hong Kong & Taiwan

Belkin

2007-10 - 2009-9 · 2 yrs

Hong Kong

Overall P&L responsibility for a $5 Mil revenue business. Omni channel management of diverse portfolio of consumer and business networking of more than 1000 products.

Regional Sales & Marketing Manager, Asia Pacific

Pinnacle Systems

2000-1 - 2003-12 · 4 yrs

Head of sales, marketing and business development for ANZ, ASEAN and India for Media, Entertainment and Video Production. Solution sales and services both direct to Broadcast and TV networks and indirect channel distribution and licensing.