Sheng Jun Aw

I work in regional e-commerce operations within Huawei’s Asia Pacific Device Online Business, where I lead and scale marketplace performance across high-growth platforms including Shopee, Lazada, and TikTok Shop.My experience spans end-to-end e-commerce ownership — from new product go-to-market and campaign execution to daily performance management, inventory risk control, and livestream commerce operations. I have led large-scale mega campaigns, supported major product launches, and managed complex cross-functional coordination across traffic, marketing, customer service, and supply chain teams in fast-paced, high-pressure environments.Over the years, I’ve been directly involved in driving GMV growth, improving conversion performance, and strengthening operational stability, including delivering top category rankings during double-digit campaigns and supporting large-scale livestream initiatives across Southeast Asia.I’m particularly experienced in:- Marketplace operations & scaling (Shopee, Lazada, TikTok Shop)-New product launches & lifecycle planning- Livestream commerce operations & affiliate ecosystems- Campaign execution for mega sales (11.11, 12.12)- Inventory planning, risk mitigation & cross-functional executionI enjoy working at the intersection of strategy and execution — turning commercial objectives into operationally sound, scalable outcomes. Always open to exchanging insights on e-commerce operations, marketplace growth, and the evolving livestream commerce landscape across SEA.I’m committed to staying ahead of e-commerce trends and continuously improving customer experiences. Let’s connect to discuss how I can help your business scale or share insights on the latest in e-commerce.