Shelmith Wanjiru

☑️ Ongoing Admin Assistance ☑️ Set up New Client Memberships & Packages on Momence and Payment Plan ☑️ Set up New class Templates for existing classes ☑️ Trainers Set up.

☑️ Designed and implemented full-funnel client acquisition systems using GoHighLevel and Mindbody ☑️ Built automated lead capture, nurturing, and conversion workflows for bookings ☑️ Integrated CRM and booking systems via Zapier for seamless data flow ☑️ Build & manage complex API integrations and Zapier "Zaps" between CRM (GHL) and Studio Management Software (Mindbody) to maintain clean client databases and accurate sales pipelines ☑️ Developed pipelines and automation triggers to manage the client journey end-to-end ☑️ Engineered multi-channel communication systems using Attentive for engagement and retention ☑️ Eliminated duplicate messaging by structuring clean automation ecosystems ☑️ Built behavior-based flows (follow-ups, reminders, reactivation, upsells) ☑️ Optimized response time through SMS, email, and automated workflows ☑️ Designed and optimized high-converting funnels for offers, bookings, and memberships ☑️ Tracked and improved lead-to-client and client-to-member conversions ☑️ Created onboarding journeys to turn first-time visitors into recurring clients ☑️ Managed and scaled paid ads on Facebook and Instagram for local lead generation ☑️ Developed ad creatives and optimized campaigns for cost efficiency and conversions ☑️ Planned and executed organic content aligned with brand growth ☑️ Built retention and re-engagement systems to increase lifetime value ☑️ Converted intro offers into long-term memberships and recurring revenue ☑️ Supported predictable, scalable, and profitable studio growth

☑️ Auditing, optimizing, and building automated client communication sequences ☑️ Help with client onboarding experience and converting new visitors into long-term members ☑️ Reviewing existing sequences, identifying gaps, and building new automation flows within Momence that guide students from their first interaction with the studio through membership conversion

☑️ Email Sequence Building & Optimization ☑️ Optimizing sales funnels for maximum conversion rates ☑️ Customer Journey Improvement and Management ☑️ Analyzing existing funnels, implementing changes, and measuring effectiveness ☑️ Momence Community Management

Email Setup & Deliverability ☑️ Authenticate domain (SPF, DKIM, DMARC). ☑️ Warm-up the domain, maintain email hygiene, and perform cross-platform testing. ☑️ Customer Segmentation & Automation Build, maintain, and monitor Momence automations addressing: ☑️ Unused intro packs. ☑️ Next steps for completed intro packs. ☑️ Soft re-engagement for lapsed clients. ☑️ Active pack users and high-frequency clients. ☑️ Ensure tag accuracy and update flows as needed. ☑️ Client Lifecycle Support ☑️ Handle new client onboarding, session reminder emails, follow-ups post-intro, and lapsed client reactivation. ☑️ Collect testimonials after key milestones. ☑️ Retention & Loyalty Initiatives ☑️ Identify and nurture high-engagement clients with targeted communication. ☑️ Monitor pack usage and flag clients ready for larger packs or membership options. Social Media Advertising Support ☑️ Set up ad accounts, install tracking pixels, and maintain custom audiences. ☑️ Handle ad creative, monitor budget spending, and provide weekly performance reports.

These are the duties I perform as a Website Content Writer for Susan Gitau Counseling Foundation: ✔I develop and write website content that clearly communicates the foundation’s mission, vision, and services. ✔I create mental health awareness articles and blogs that are engaging, informative, and easy to understand for a wide audience. ✔I optimize content for SEO to increase the foundation’s online visibility and reach. ✔I collaborate with counselors and program leads to translate counseling concepts into relatable, reader-friendly content. ✔I update and maintain website pages to reflect ongoing programs, events, and available resources. ✔I craft donor and partner focused content that showcases impact stories, milestones, and opportunities to support the foundation. ✔I ensure consistency in the brand voice while handling sensitive mental health topics with professionalism and empathy.

𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 & 𝗔𝗱𝗺𝗶𝗻𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝘃𝗲 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝗖𝗮𝗹𝗲𝗻𝗱𝗮𝗿 & 𝗜𝗻𝗯𝗼𝘅 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 •Schedule, update, and organize meetings, appointments, and deadlines •Monitor and prioritize emails, respond promptly, and ensure timely follow-ups 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗶𝗻𝗴 & 𝗖𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗶𝗼𝗻 •Arrange internal and external meetings •Coordinate logistics for events and ensure everything runs smoothly 𝗠𝗲𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗶𝗼𝗻 & 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 •Prepare meeting agendas and take detailed minutes •Track action items and follow up as needed •Draft, edit, and format documents, presentations, and reports 𝗧𝗿𝗮𝘃𝗲𝗹 & 𝗘𝘅𝗽𝗲𝗻𝘀𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 •Plan and coordinate travel itineraries •Book flights, accommodations, and manage expense reports 𝗗𝗮𝘁𝗮 & 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 •Maintain and update databases and records •Ensure all information is accurate, organized, and easily accessible 𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁𝗶𝗮𝗹𝗶𝘁𝘆 & 𝗗𝗶𝘀𝗰𝗿𝗲𝘁𝗶𝗼𝗻 •Handle sensitive information with professionalism and complete discretion 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗪𝗿𝗶𝘁𝗶𝗻𝗴 & 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴 •Write engaging blog posts, website content, social media captions, and email copy •Ensure alignment with brand messaging and tone 𝗦𝗘𝗢 & 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 •Conduct keyword research to optimize content for search engines •Analyze competitors and industry trends to support strategy 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 & 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 •Draft and schedule social media posts for a consistent online presence •Assist in creating and managing email newsletters and promotional campaigns 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 & 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵 •Identify and research potential leads on platforms like LinkedIn •Execute outreach through email campaigns and CRM systems

Authored a feature article as a ghostwriter on Indigenous Voices in Environmental Reporting in Canadian News Media that showcased strong research skills, engaging storytelling, and a deep understanding of the subject matter. The piece demonstrated an ability to craft compelling narratives that resonate with readers and compellingly convey complex information. Maintains a personal blog on Medium.com, where I publish articles on various topics, I am passionate about like self-development, mental health psychology, and travel. These writings reflect my versatility and passion for content writing. Focuses on producing high-quality content that not only informs and educates but also inspires and engages a diverse audience. My work emphasizes clear communication, creativity, and a commitment to delivering value through well-researched and thoughtfully written content. Developing skills in SEO best practices, content strategy, and social media engagement to enhance the reach and impact of my writing. Continuously seeking opportunities to expand my expertise and explore new topics, with a dedication to refining my craft and contributing to the broader conversation in various fields.

As a Research Writer, I was responsible for producing high-quality research papers across various disciplines. My role involved comprehensive research, critical analysis, and effective communication of complex ideas. 𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬: 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Conducted thorough and in-depth research on a wide range of topics. Gathered, analyzed, and synthesized information from multiple sources to provide accurate and relevant content. Utilized various research methodologies and tools to gather data and evidence. 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐄𝐝𝐢𝐭𝐢𝐧𝐠: Produced well-structured, coherent, and sound research papers. Ensured clarity, consistency, and accuracy in all written content. Adhered to specific formatting and citation guidelines. Edited and proofread documents to eliminate errors and improve overall quality. 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Worked closely with subject matter experts to gain insights and enhance the quality of research. Collaborated with team members to brainstorm and develop research topics. Participated in peer reviews and provided constructive feedback to colleagues. 𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Presented research findings clearly and concisely to various stakeholders. Communicated complex ideas in an accessible manner to diverse audiences. Prepared visual aids and presentations to support research papers. 𝗦𝗸𝗶𝗹𝗹𝘀 𝗮𝗻𝗱 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Research Proficiency: Expertise in conducting thorough research using various methodologies and sources. Analytical Thinking: Strong ability to analyze data and synthesize information into coherent and insightful content. Writing and Editing: Exceptional writing skills with a keen eye for detail, ensuring clarity, accuracy, and adherence to academic standards. Adaptability: Ability to write across various disciplines.

As a Polling Clerk, I ensured the good conduct of elections in the polling station as assigned by the Presiding Officer. Duties and Responsibilities: Prepared the polling station for polling day. ◽Set up and demarcated the polling station. ◽Ensured the polling place was clean and tidy. ◽Set up polling booths. ◽Search the voter in the Kenya Integrated Election Management System (KIEMS). ◽Ensuring smooth flow of voters at the polling station, identifying voters with special needs and managing queues. ◽Preparation and arranging of polling/counting room. ◽Assist the PO/DPO to stamp and issue ballot papers to identified voters. ◽Assist PO/DPO in sorting and counting ballots. ◽Any other duty/duties as assigned by the RO or PO.

This intensive Virtual Assistant Program equipped me with essential administrative and digital skills to support executives and businesses in optimizing their daily operations. The skills I acquired include: Project Management Executive Calendar Management Travel Management & Itineraries Scheduling & Time Management Email & Inbox Management Google Workspace (Docs, Sheets, Calendar) Customer Service & Community Management Market Research & Online Research Expense Budgeting & Presentation Skills