Shelly Scharpman

- Manage strategic partnerships with top entertainment and gaming platforms (Twitch, YouTube, NBA2K, EAFC, Xbox) and media outlets (VOD, Social Media, Mobile, OOH) to drive high-impact integrations that enhance brand relevance and audience growth. - Lead experiential activations at major events like TwitchCon, BravoCon, VidCon, Disney Marathon and Mecum Auctions creating immersive consumer experiences that generate millions of impressions to enhance brand visibility. - Key contributor to executing Gamerhood (3 consecutive years), a branded content series owned by State Farm with content creators, supporting partnerships, content, talent collaboration, and distribution to expand engagement and reach across the Gen Z target audience. - Partner with influencers and talent to deliver authentic, strategic brand integrations within key audience segments. - Developed and implemented a gaming strategy and partnership framework, aligning campaign teams and agencies after presenting to executive leadership. - Oversee multimillion-dollar marketing budgets across gaming, sports, and entertainment campaigns, ensuring fiscal discipline and measurable results through strategic allocation. - Manage relationships and negotiate contracts with key partners, securing exclusive rights and co-branded opportunities that fuel brand growth. - Ability to build strong relationships across marketing and external agencies to identify innovative, budget-aligned tactics within project timelines.

- Effectively balanced media and partnership responsibilities while completing a 12-month leadership development assignment (LDA) as Campaign Manager, showcasing leadership skills and ability to manage competing priorities. - Led the successful launch of Gamerhood 3 campaign, surpassing previous seasons results by leveraging team collaboration and past learnings. - Drove development of gaming endemic creative for a $20M+ media buy. - Met regularly with executive leadership to secure buy-in on new campaign recommendations, accountable for results and provided ongoing updates.

• Developed and managed a tactical plan to internalize all search platforms from a marketing agency within a desired timeframe and with minimal disruptions. • Developed and presented to Enterprise Technology (ET) and Marketing executive leadership on SEM strategy and approach of meeting goals and objectives. • Relationship manager between ET Paid Search and Marketing keeping all teams aligned on program goals, performance and budget tracking. • Manage multiple vendor relationships and coordinate any new or annual contract/risk reviews. • Mentor new employees to help navigate and understand the State Farm organization.

• Mentored a team and single point of entry for my leadership to move work forward with pace. • Created and managed multiple Go-to-Market plans for ET Product teams. • Built relationships with product teams and key stakeholders across the enterprise (ET, Operations, Marketing and Agency) to execute on tactics aligning to the product team KPI’s. • Partnered with Digital Analytics to monitor tactics and identify key areas of opportunities. • Worked within an Agile/Kanban framework utilizing VersionOne to prioritize and track work.

• Managed experiential marketing programs from ideation through delivery. Identified emerging trends in the programming and experiential marketing field. Recommended new approaches to management. •Negotiated and managed the execution of event sponsorships based on specific program goals and objectives for corporate and agency. • Successfully presented a recommendation to marketing and agency leadership to create a customized agent event app to engage and generate leads at local marketing events. • Established a relationship with a mobile technology vendor to create an app. Managed the development and training with the vendor as well as adoption from internal teams and agents resulting in increased onsite engagement, lead quality and sales through innovation and marketing automation. • Supervised a marketing leadership rotational program. Mentored new and experienced marketing employees in the execution of high profile marketing events and programs. At the end of the program participants were eligible for future leadership opportunities.

• Managed integrated corporate events and programs with cross-functional marketing team leads, vendor relationships, artist/talent management and marketing agencies ensuring we execute on time, within budget and meet program goals while correctly representing the brand in all channels. • Coordinated the execution of 63 VIP concert experiences and concourse engagements, increasing the brands digital presence, generating leads and referrals for sales representatives. • Event lead on a Corporate Multicultural Program. Researched and presented a marketing event plan in each of our key markets to internal teams and agency management. Executed plan, managed budget and reported results to management. Built relationships with financial reps, internal groups and outside organizations in order to achieve the overall program goals.

• Project Lead on the development of a new internal lead nurturing tool. Coordinated a team of writers and designers ensuring all marketing materials aligned with the brand and message strategy. • Project Lead on multiple integrated marketing campaigns involving teams across the marketing division and business areas. Successfully executed the product campaigns from concept through implementation on time, within budget and documented results.

• Communicated client needs and expectations to an internal team which included, information technology, web development, creative and print production ensuring we were continually meeting client requirements. • Managed the build of a complex web application where approximately 11,000 advisors were required to create a personal biography. • Managed an online company store and client gifting site. Built relationships with multiple vendors and presented products to a fortune 500 financial client.