shelly badal

Produced cinematically rich branded content in a role that intuitively merged duties of a director, writer and classic film producer. Organized a streamlined process conscious of production hires, client briefs and audience reception from the start of a concept. Worked attentively within the team to establish relevant visual languages and infuse dimensionality into the content of commercial clients, non-profits and the studio itself.

Curated playlists from artist submissions based on the station’s musical tone. Collaborated with talented DJ’s, producers and staff to style and assist the production of programming. Managed high-profile tasks as a colorful representative of the station for events, including The Moth and the Sound in Focus series.

Shot vibrant photo and video content for live in-studio performances on the Morning Becomes Eclectic show, broadcasted on-air and across the world. Coordinated with the social media team, web team, and music department to promote media in real-time.

Transformed U.S television formats for Russian and Korean audiences by creatively bridging the integrity of original storylines and adapting them to the cultural context within production. Applied critical and creative vision in screening scripts, pilots and pitches for future titles as well as presented tailored research to executives.

Executed 12 cultural events from concept to completion that optimized the organization’s online presence. Compellingly engaged 300+ community members through the Annual Passover Seder, which raised awareness, funds and aided hundreds of human trafficking victims.