Shelley Morgan

I partner with manufacturers and sales organizations to drive revenue growth, expand national accounts, and build scalable go-to-market strategies across complex, multi-channel environments. My focus is execution—aligning direct sales, rep networks, and channel strategy to create consistent, repeatable growth. Career Snapshot: Sales leadership across national accounts, specification channels, and multi-market distribution environments, with a focus on building teams, expanding agency networks, and driving revenue growth. Key Impact Areas: • Built and led integrated direct and channel sales strategies • Expanded national account relationships through direct and partner channels • Developed and scaled rep agency networks • Identified and unlocked new revenue streams across fragmented markets • Led go-to-market execution, pricing, and competitive positioning • Improved pipeline conversion through alignment across sales, marketing, and operations

Led commercial growth strategy across residential and C&I segments, expanding market reach and driving new revenue through commercial and light industrial activity. • Improved forecasting accuracy by 20% through structured pipeline management • Strengthened distributor and rep engagement across project-driven opportunities • Aligned product, sales, and channel execution to support growth

Drove specification growth across architects, designers, and engineers, expanding presence within commercial, hospitality, and industrial markets. • Increased pipeline conversion by 25% through disciplined opportunity management • Implemented data-driven account segmentation • Coordinated complex bid strategies across multi-stakeholder projects

Built and led a high-performing sales organization focused on revenue growth and market expansion. • Increased pipeline by 30% through targeted prospecting and execution • Established performance metrics driving accountability across teams and partners • Expanded market presence through improved sales discipline

Led national sales strategy and execution across commercial, industrial, and infrastructure markets, managing both direct and channel-driven revenue. • Expanded rep agency network from 20 to 60+ partners nationwide • Increased specification activity by 40% through A&D and contractor engagement • Delivered 125% C&I growth during a challenging economic cycle • Led and developed an 18-person sales and support organization • Implemented structured sales processes improving pipeline visibility and conversion • Managed national accounts and complex, multi-stakeholder opportunities

Led North American market entry and expansion for an international manufacturer, building a scalable go-to-market strategy from the ground up. • Established market presence across key regions and channels • Directed sales, marketing, and operational alignment • Delivered consistent revenue growth while maintaining cost discipline