Shelley Hon

A passionate advocate for bridging cultures through beauty, Shelley has spent over a decade shaping Asia’s dynamic beauty and wellness landscape. Born in Australia and now based in Hong Kong, she combines deep industry expertise with a commitment to inclusivity, fostering brands that resonate across borders. As the founder of Odele Cosmetics, Shelley has built a powerful platform that identifies, cultivates, and scales niche beauty brands transforming them into category leaders. With over 1,500 offline sales points across Greater China and a strong digital presence, Odele empowers brands with modern values to thrive in global markets. Beyond cosmetics, Shelley drives innovation in wellness as the visionary behind Tuning Life Spa and Wellness Management, a holistic platform offering cutting-edge aesthetics, longevity services, and regenerative medicine through advanced stem cell research. Her leadership merges beauty with science, pushing boundaries in health and self-care. As Managing Director of Austasia Holdings, Shelley has played a pivotal role in sustaining the company’s 28-year market leadership in Mainland China, reinforcing its omni-channel excellence. Shelley’s journey reflects a relentless pursuit of innovation, cultural connection, and transformative leadership—elevating brands, redefining wellness, and inspiring the next generation of entrepreneurs.