Shelby Saylor

As a Business Development Manager at Les Mills, I specialize in creating and maintaining relationships at all organizational levels—from part-time staff to C-level executives—through human-centered selling. I align our Les Mills Group Training System with your organization’s strategic goals, whether focused on KPIs, OKRs, or WIGs. I partner with national nonprofits, including YMCA, YWCA, JCCs, KROC Centers, and Parks and Recreation, to deliver impactful wellness solutions that engage communities and drive meaningful results. Challenges I often help solve: • Improving wellness professional recruitment strategies • Co-creating annual membership goals and strategies • Attracting a younger family member demographic • Enhancing marketing impact • Assisting in creating schedules that drive habit formation • Increasing member engagement • Upskilling program director teams • Collaborating with boards of directors • Enhancing wellness-based philanthropy efforts • Planning and promoting member engagement events and campaigns • Optimizing group training spend • Enhancing studio design • Integrating multigenerational programming to foster inclusivity and prevent the isolation of specific groups With a proven track record across diverse stakeholder levels, I help nonprofit organizations bridge their strategic priorities with Les Mills’ programs. Let’s connect to explore how we can create transformative experiences for your members! Key Skills: • Strategic Planning: Developing and implementing effective strategies to achieve organizational goals. • Delivering Results: Consistently meeting or exceeding performance targets. • Change Management: Guiding organizations through transitions to achieve desired outcomes. • Training and Development: Enhancing team capabilities through targeted learning initiatives. • Marketing: Crafting and executing campaigns that drive engagement and growth. Book Time With Me HERE: https://calendly.com/shelby-saylor

Business Development Consultant for small-mid size gyms, boutiques and crossfit locations in the Northeast Ohio region. Key Projects -Develop growth strategy and cost savings analysis for a new gym, spa and salon in the downtown Cleveland market based off current P&L and market data. Growth for one client exceeded 50K extra/month over a 12 month period. -Created strategy for brand awareness, ambassadors, sales team and client experience -Perform bi-annual quality control audit and detailed findings report with upgrades and recommendations. These recommendations resulted in a minimum of a 10% increase in revenue after a 6 month assessment. -Identified gaps in operating systems and drip campaign technology and lead change management discussions while switching software systems. -Recruit, manage and lead secret shopping team and focus groups. -Developed design thinking workshops to assess and adjust team dynamics, culture, promotional calendars, strengths, customer experience and areas of opportunity -Provided insight to current local events, networking opportunities and gaps in community needs that Trilogy can fill -Meet quarterly with Board of Directors and Investors to report back findings, provide recommendations based off Key Performance Indicators.

Provides oversight of 25 departments across the Greater Houston Area. Responsible for a $13M revenue/expense dollar budget. Decreased salaries by $175K over 7 months through implementation and oversight of quality control measures. Examples include but are not limited to eliminating under performing programs, creating consistency amongst the brand and cross functional team development. Developed high level strategy for revenue growth, member engagement, member retention and quality improvement of Healthy Living programming. Drives revenue generation through social and assisted exercise including but not limited to Personal Training, Small Group Training and Specialty Group Exercise. Acquire, propose, coordinate and maintain relationships with corporate wellness contracts ranging from 15K-60k annually. Developed, trained and implemented SOPs that improve the member experience via high quality programming and customer service. Drives change management by leading with influence and relationship building. Hosts quarterly trainings with Full Time staff for professional development. Works in a team of service line specialists to create a 12 month annual promotional calendar that creates continuity between cross-functional departments and deceased promotional overlap. Lead marketing efforts & staff training for a $4.5M equipment purchase/installation across 16 YMCAs that took place over 14 days. Assisted in installation, floor plan layouts and member communication. Collaborates with marketing to enhance campaigns. Assists in co-producing video/photography content as well as copy for website/social media. Confidently represents The Y in PR interviews & understands the intricacies of broadcast television. Has prepped content for on air encounters. Has appeared on local TV shows 6+ times.

Grew membership base by a net of 600+ units in 18 months resulting in over $482K in additional membership revenue. Provided strategic vision, change management and training that resulted in a staffing restructure that both optimized net margins in our human capital as well as increased the member experience. Engaged board members in the planning, resourcing and executing of events to support our YMCA's strategic initiatives culminating in over 150K in philanthropic giving between staff, community members and partners. Diligently worked with community partners such as Downtown Cleveland Alliance, Engage! Cleveland, Downtown Cleveland Resident Association and Destination Cleveland to engage Cleveland in expanding the impact of our mission on Cleveland residents. Directly supervised a team of 100+ ROCKSTAR part-time leaders including but not limited to Member Service Representatives, Personal Trainers, Wellness Consultants and Group Exercise Instructors.

Oversight of all association wide Personal Training initiatives, standards, procedures and $7M budget. Accountable for 13 branches across Northeast Ohio. Management of full-time salaried staff.

Worked with 3 cohorts of NPTI students in a 600 hour certification program. Instructed 4-5 hour lessons on various NASM and NSCA training methodologies including but not limited to Anatomy & Physiology, Bio-mechanics, Sales Models, Nutrition & Digestion, Exercise Programming, Childhood Obesity and more. Leveraged a combination of lecture based and practical teaching styles to ensure that students had the highest chance of passing their certification upon graduation

Nurtured the minds of 100+ students both online and in person Leveraged unorthodox and versatile teaching methods to meet students where they are at, regardless of their background. Instructed "Human Sexuality", "Introduction to Exercise Science" and Physical Education electives.

Accelerated growth of social and assisted exercise programs 2 locations Grew personal training sales to over $37K per month in new and retained clients, a 25% increase over 5 months Built a indestructible team through recruitment, training and development of 20 personal trainers who delivered on average 30 hours per week each in fitness services Created standard operating procedures for General Managers of Personal Training at 5 clubs across Northeast Ohio and streamlined the on boarding process of said clubs. Successfully created additional revenue streams by launching dynamic small group training programs that differentiated from value add group exercise classes resulting in an additional $7K/month Researched trends to asses market gaps resulting in a $52K purchase in fitness equipment for new club. Played a critical role both in project management and tactical implementation during the grand opening of a new club