Shelby Cordell

I was asked to come into the showroom and give my honest feedback on young girls like myself and their shopping habits. I was asked various questions such as my go to places to shop, what is more important to me quality or quantity, price point in which I shop at, and what I would like to see from brands in the future. I also have visited the showroom on various occasions for gifting suites including the most recent launch of Naomi Campbell, Coachella, Kappa, and more. I have attended their red carpet events outside of the showroom as well. Here I thrive in connection, having a bubbly personality, and learning the ins and outs of this brand and those like it. After each gifting I cordinate photo shoots to showcase each collection and make sure everything down to location, hair, makeup is on brand with what is supposed to be represented. I post these to Instagram and TikTok

I have worked with a variety of brands in acheiving trojectory in sales. Some of these include : Groupon, Electrolit, Knotts Berry Farm, Mad Hippie, Revolve, Dior. I have curated videos, photos that match my style as well as theirs. I feel confident on knowing the ins and outs of content creating both in front of the camera and behind the scenes which I believe is crucial in being the best, most knowledgeable in this industry.

I worked with Good American during their September 2023 campaign introducing their stretchy sexy jeans as well as tank tops. I was given instructions to complete a Tik Tok and Instagram Reel showcasing their collection. I put my own spin on this rather than doing a traditional GRWM I focused on how I would style the items depending on occasion. I used various video editing apps, looked into my follower statistics such as time of day to post, how well my stories vs posts did, etc. I am confident in my social media skills both behind the camera as well as in front of it.

I worked alongside a local business owner in my hometown who had a spray tanning company. I started as a guinea pig simply trying each solution and modeling for their socials. Once I got to know the owner she asked for help in overseeing her social media platforms. I reached out to many young girls by banking on living in a college town and finding them through their sorority Instagrams. I offered several girls a week free tans in exchange for social media posts. I coordinated sorority parties in which employees from the tanning business would come spray the girls in their homes. I put together customized gift bags and through our hard work No Frye Zone became the number one rated spot in my hometown for spray tans. From highschool seniors going to prom, to sorority girls found through recruitment (even the frats started to get involved HA!) this business was booming! Here is where I learned I had skills that could be taken with me various places in the marketing world.