Sheila Lima

Multidisciplinary professional with 10+ years of experience in event project management and strategic initiatives. Results-driven, analytical, and solution-oriented, with strong planning, execution, and leadership skills across cross-functional teams. Extensive experience in managing marketing programs, congresses, trade shows, and promotional projects. Skilled in scope definition, timeline control, risk management, stakeholder engagement, budget forecasting, logistics, and performance monitoring — key competencies for project management. Direct interface with healthcare professionals, medical societies, internal departments (marketing, medical, regulatory, compliance), and agencies. Responsible for developing promotional materials and ensuring alignment with industry regulations and corporate branding. Acted as CX ambassador, leading change management projects, employee training, and experience improvement initiatives. Led national and international events from supplier selection and RFPs to execution and on-site supervision. Over eight years managing events, plus three years coordinating promotional marketing and field force calendars. Managed suppliers, travel agencies, booth builders, airlines, and hotels. Oversaw annual planning, budget control, timeline tracking, and KPI reporting. Key contact for KOLs, sponsorship groups, and supported associations. Managed contracts, speaker logistics, content approval, and ensured stakeholder alignment with compliance standards. Experience with Patient Support Programs (PSP): supported structuring of adherence journeys, patient engagement strategies, cross-functional coordination, KPI tracking, and onboarding of field teams. Involved in the implementation of Patient Benefit Programs (PBM), managing vendors, contracts, legal documentation, data flow, and integration with CRM platforms. Ensured operational consistency and compliance with ANVISA and internal policies. Strong project management approach applied to PBM/PSP and event initiatives, from planning to delivery, ensuring milestones, regulatory alignment, stakeholder satisfaction, and risk mitigation. Promoted continuous improvement through process mapping, innovation initiatives, and the development of best practices across teams and vendors. Recognized for a hands-on profile and strategic mindset in fast-paced and regulated environments. Advanced user of SAP, True Blue CRM, Softexpert, and Espaider. Trained and mentored new employees with focus on onboarding experience, knowledge transfer, and collaborative culture.