Sheila Safira

Lead marketing communication and customer experience functions, overseeing brand strategy, digital presence, patient acquisition initiatives, and contact center operations. Key achievements: - Built “Primecare Goes to Office”, a healthcare office-visit model that opened a new corporate healthcare channel serving 10 companies within the first three months - Doubled monthly vaccination service revenue through bundled vaccination products while improving pharmaceutical and medical supply turnover - Increased monthly patient visits from 200 to 600 within seven months by redesigning patient journey and establishing a concierge division - Improved patient retention by 10–15% through in-clinic customer experience initiatives - Led cross-functional teams across marketing, digital channels, design, and contact center operations

Led new business initiatives and strategic partnerships to expand healthcare service channels and develop scalable service delivery models during COVID-19 pandemic era.  Key Contributions :  - Led the development and launch of Drive-Thru COVID-19 Test Centers in Jakarta and Bali, including end-to-end customer journey design and operational setup. Each location generated a minimum of Rp 60 mio in monthly revenue after three months' launch.   - Built strategic partnership with residential and commercial properties to establish 4 Homecare24 Care Corner service points, achieving ROI within three months of launch and generating up to Rp 80 mio in monthly revenue per location. - Served as project manager for Drive-Thru COVID-19 Vaccination in collaboration with Kemenkes and Kemenparekraf, administering 200-400 vaccinations per day in Jakarta. This program increased market visibility for Homecare24 as a homecare and home-visit healthcare provider. - Developed a Doctor Referral Program business model, creating a new revenue stream beyond existing B2C and B2B channels.

Supported operational readiness during the early development phase of the insurance business, focusing on regulatory compliance, operational process development, and cross-department coordination. Key Contributions :  - Prepared and compiled operational licensing documentation required for submission to OJK, including all insurance application forms (SPAJ Form, Claim Form, Withdrawal Form, and Customer Data Change Form) and procedures. - Coordinated product licensing documentation and financial simulation requirements for regulatory approval of new insurance products.  - Coordinated cross-department meetings to ensure alignment on operational process development and project progress. - Contributed to the development of B-star, a new business channel for Bhinneka Life Indonesia, helping design operational processes covering member registration, commission structures, and claims procedures.

- Organized Director's daily schedule and logistics. - Organized internal and external operations events. - Managed correspondence, report, and documents. - Ensure all the schedules align with operation's project timeline.

- Processed incoming health and life insurance claim based on product provision. - Ensure the claims are analyzed precisely. - Maintain performance information by providing claim report (daily). - Liaise with Customer Service to handle customer complain regarding claim execution.

- Develop and implement marketing plan to generate revenue. - Set up meeting with insurance partner. - Develop new partnership with insurance. - Liaise with internal units (Legal, Finance, and Admission) to launch new partner. - Develop company marketing tools (company profile, brochures, calendars, and other marketing assets). - Maintain company performance by providing customer satisfaction report (monthly) to management.

GPA 3.58

GPA 3.4