Shehryar Farrukh Siddiqui

• Directed a PKR 700M+ multi-brand commercial portfolio across leading FMCG clients including P&G, Mondelez, Reckitt, Colgate-Palmolive, National Foods, and IFFCO, driving structured growth and long-term client retention. • Led nationwide merchandising and Brand Ambassador programs across 1000+ field personnel, enforcing SLA governance, KPI compliance, and execution excellence frameworks. • Partnered with Trade Marketing leadership to design and roll out 20+ large-scale trade marketing, retail activation, and execution optimization programs. • Spearheaded commercial structuring, budgeting, and financial forecasting to ensure margin control, cost efficiency, and receivables discipline. • Implemented retail-tech and performance visibility systems, integrating dashboards and analytics tools to enhance execution transparency and data-driven decision-making. • Acted as the senior commercial liaison between client leadership and internal operations, ensuring alignment across strategy, execution, and performance metrics.

• Owned and scaled a PKR 250M+ FMCG portfolio, driving structured account expansion and strengthening long-term client partnerships. • Accelerated portfolio growth by 50% YoY through strategic trade marketing programs, activation planning, and retail execution optimization. • Developed financial models, margin structures, and commercial strategies to improve profitability and cost efficiency. • Led cross-functional coordination between Trade Marketing, Operations, and Field Teams to ensure high-impact program delivery and SLA compliance. • Elevated service standards through execution audits, reporting frameworks, and performance monitoring systems.

• Led front-end sales operations for US-based clients within the Design & Development division, owning revenue targets and pipeline management. • Consistently exceeded monthly revenue targets, increasing average deal value from $6,000 to $10,000 through strategic upselling and bundled service structuring. • Developed high-value client relationships by applying consultative sales methodologies tailored to design and branding solutions. • Designed and implemented structured lead generation strategies to strengthen inbound and outbound pipeline flow. • Collaborated with Brand and Sales teams to refine go-to-market messaging and positioning strategies, accelerating client acquisition and revenue growth. • Introduced bundled offering and value-maximization techniques that improved closing ratios and overall account profitability.

As Product Owner for P&G’s retail automation ecosystem, I led the development, deployment, and continuous enhancement of proprietary in-store merchandising platforms. • Served as the on-floor product liaison between P&G Trade Marketing, Operations, IT, and Field Teams, owning system performance and platform governance. • Spearheaded the launch of proprietary platforms including Instotracker (Virtual Retail Universe Tracker), GSS Sheet, SFT (Sales Fundamentals Tracker), and Promo Tracker — digitizing nationwide merchandising visibility and compliance monitoring. • Defined business requirements, translated retail execution challenges into technical specifications, and coordinated with internal development teams for feature builds and enhancements. • Managed full product lifecycle including UAT testing, change request prioritization, stakeholder approvals, phased rollouts, and post-launch optimization. • Analyzed key retail KPIs (OSA, SOS, Planogram Compliance, Universe Penetration) to drive data-backed execution improvements. • Developed executive dashboards and analytics frameworks using Excel, Tableau, and Power BI to enhance decision-making and performance transparency. • Facilitated global stakeholder visits and pioneered the first virtual retail showcase during the COVID-19 pandemic using gimbal-based live store walkthroughs, ensuring uninterrupted global alignment. • Led automation support for nationwide merchandising programs, improving operational efficiency and real-time execution tracking.

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