Shehab Zien

• Creating and implementing the trade marketing strategy. • Building relationships with key suppliers, identifying new revenue opportunities. • Managing the promotional plan, identifying new promotional opportunities. • Working closely with the marketing team to commercialize brand plans, looking at pack formats, pricing and promotions. • Developing commercial toolboxes, including sell-in materials for the sales teams, and in-store (POS) materials for the retailers. • Coaching and supporting the sales teams to execute effectively with customers. • Managing the trade spend and allocating the Advertising & Promotion (A&P) budget across all channels/customers. • Segmenting the customer base and working closely with P&Ls to optimize channel strategies and maximize ROI. • Developing various programs for increasing brand presence and awareness in market and facilitated sales.

Mentoring all Riyadh & Qasseem Business in terms of Planning, Sales & logistic supply chain. Marketing Strategy Development with Annual & Long Term Brand Strategies. P&L Responsibility with Hybrid Business Models. Driving the Sales team in developing resource plans to support key priorities and goals. Instrumental in handling the sales of key accounts and tactfully managing a high performance team of top/middle management consisting of 1 Area sales managers, 10 supervisors, 25 credit salesmen, 30 cash van salesmen. Organizing and partaking in events like Road shows thus establishing Brand Visibility. Shouldering the responsibility of formulating and implementing Annual Operating plans to drive day to day operations. Handling the BDA Negotiations on behalf of the organization. Successfully managing Quarterly business reviews (QBRs) to provide a proper insight of business condition, understand progress and providing an understanding of market scenario. Closely analyzing competitor’s moves, understanding competitive forces operating in the market and devising strategies to combat market forces and establish the organization as the market leader. Efficiently handling Key Accounts through adhering to the sales and marketing policies and procedures, implementing payment policies etc. Interfacing and coordinating with the entire field sales staffs in executing sales activities and supporting them in achieving the desired target of sales volume and market share through Key Account. Dealing with key customers for setting objectives and analyzing performance by key accounts. Efficiently communicating with key customers for initiating and developing strong business relations.

Mentoring all Bahrain, Kuwait & UAE Business in terms of Planning, Sales & logistic supply chain. Marketing Strategy Development with Annual & Long Term Brand Strategies. P&L Responsibility with Hybrid Business Models. Driving the Sales team in developing resource plans to support key priorities and goals. Instrumental in handling the sales of key accounts and tactfully managing a high performance team of top/middle management consisting of 3 Country sales managers, 9 supervisors, 21 credit salesmen, 21 merchandisers. Organizing and partaking in events like Road shows thus establishing Brand Visibility. Shouldering the responsibility of formulating and implementing Annual Operating plans to drive day to day operations. Handling the BDA Negotiations on behalf of the organization. Successfully managing Quarterly business reviews (QBRs) to provide a proper insight of business condition, understand progress and providing an understanding of market scenario. Closely analyzing competitor’s moves, understanding competitive forces operating in the market and devising strategies to combat market forces and establish the organization as the market leader. Efficiently handling Key Accounts through adhering to the sales and marketing policies and procedures, implementing payment policies etc. Interfacing and coordinating with the entire field sales staffs in executing sales activities and supporting them in achieving the desired target of sales volume and market share through Key Account. Dealing with key customers for setting objectives and analyzing performance by key accounts. Efficiently communicating with key customers for initiating and developing strong business relations.

Mentoring all Bahrain, Kuwait & UAE Business in terms of Planning, Sales & logistic supply chain. Marketing Strategy Development with Annual & Long Term Brand Strategies. P&L Responsibility with Hybrid Business Models. Driving the Sales team in developing resource plans to support key priorities and goals. Instrumental in handling the sales of key accounts and tactfully managing a high performance team of top/middle management consisting of 3 Country sales managers, 9 supervisors, 21 credit salesmen, 21 merchandisers. Organizing and partaking in events like Road shows thus establishing Brand Visibility. Shouldering the responsibility of formulating and implementing Annual Operating plans to drive day to day operations. Handling the BDA Negotiations on behalf of the organization. Successfully managing Quarterly business reviews (QBRs) to provide a proper insight of business condition, understand progress and providing an understanding of market scenario. Closely analyzing competitor’s moves, understanding competitive forces operating in the market and devising strategies to combat market forces and establish the organization as the market leader. Efficiently handling Key Accounts through adhering to the sales and marketing policies and procedures, implementing payment policies etc. Interfacing and coordinating with the entire field sales staffs in executing sales activities and supporting them in achieving the desired target of sales volume and market share through Key Account. Dealing with key customers for setting objectives and analyzing performance by key accounts. Efficiently communicating with key customers for initiating and developing strong business relations.

Lead Sales team to develop resource plan to support key priorities and goals and lead the selling to key accounts top/middle management (4 supervisors, 12 credit salesmen,32 merchandisers ) Road show. Annual Operating plan. BDA Negotiation. Quarterly business reviews (QBRs). Keeping abreast of competition, competitive issues and products. Ensuring consistent adherence to sales, marketing, finance payment distribution policies and procedures in dealing with key accounts. Co-operate with field sales to achieve targets of share and sales volume by key accounts.

Lead Sales team to develop resource plan to support key priorities and goals and lead the selling to key accounts top/middle management (3 supervisors, 9 credit salesmen, 25 merchandisers ) Road show. Annual Operating plan. BDA Negotiation. Quarterly business reviews (QBRs). Keeping abreast of competition, competitive issues and products. Ensuring consistent adherence to sales, marketing, finance payment distribution policies and procedures in dealing with key accounts. Co-operate with field sales to achieve targets of share and sales volume by key accounts.

Takes place with our daily, monthly and yearly interactions with the account. The art of selling involves reaching a mutually beneficial agreement with the account’s different engaged parties. BDA Negotiation. Quarterly business reviews (QBRs). Account monthly meeting. Ensure that display & visibility of company SKUs are in line with market share and BDA agreed with customers, and in compliance with company planograms Consolidate and report daily market visit findings and improvement points. Set weekly objectives and plan, organize, direct and control sales staff to meet these objectives. Prepare / update reports required by management (price survey, Listing tracker, visibility tracker, new product tracker, etc…). Conduct own team including a review on last week’s activities and action plan, finally communicating next week’s action plan to branch manager after having agreed on details with Sales representatives.