Shefali V.

I create distinct, compelling copy for a wide range of clients and across a variety of media formats. It is important to me to communicate regularly with clients to understand needs and align the content with their vision. To ensure the highest quality content, I perform research on topics for client blogs and social media, and handle all planning and scheduling content publication. Selected Contributions: ♦ Created full website content and associated materials for notable clients, including Ibello Foundation, Big Data e-Learning, LifeUp Health Coaching, Reshé Australia, and Message Easy. ♦ Overhauled product descriptions for St Augustine Loves Lions, boosting conversions by 63%. ♦ Developed and collaborated on storytelling and copy, social media content, product description and other marketing collateral for Boomranng Design Studio. ♦ Developed tone and voice for LeapWide's web copy and case studies; collaborated with the design team, integrating content with site templates. ♦ Assisted WHIZZ Australia Cleaning Services with pitching deck templates and other assets, improving existing material for a stronger, more confident voice. Crafted landing page for an eBook. ♦ Developed creative, formal web copy for Firefox Films to attract B2B customers. Collaborated with web designers to ensure maximum impact. ♦ Wrote persuasive copy for web pages and user manual for a Legal Clock's website. Improved website aesthetics through sourcing images and editing content. ♦ Conducted web research, assessing link-building and guest blogging potential on external websites for Audiential. Managed email communication for guest blogging services. Created glossary documents for team references. ♦ Wrote SEO-ready product descriptions and feature lists for DsG+G's printed materials, optimizing for demographic and impact.

In this role, I wrote engaging and informative articles, consistently reaching 3000 words daily. I also crafted SEO blog posts, to improve search visibility and enhance value and trust. Collaborating with content strategists, engineering project teams, and other stakeholders, I created high-quality website content, including product descriptions, website copy and eBooks. I addressed content gaps, engaged customers and responding to customer feedback while promoting continuous improvement. Selected Contributions: ♦ Won the Quality Award for content writing, for four months consecutively. ♦ Created web and social media copy for clients across multiple industries and global locations.

♦ Monitored media, verifying radio and TV spots across US, UK and Australia markets, and entering corresponding titles into the system for review. I also edited junior agent work. Creating new spot titles ♦ Maintained high averages in sample checks, ensuring accuracy both in individual verifier reports and across the database. Selected Contributions: ♦ Awarded ‘Best Discovery agent of the Month’ for consistently producing good numbers.

♦ Verified and collected information required by employers to ensure the accurate collection of details, and entering these into internal software records. ♦ Responded to requests from HR executives to obtain verified employee information.