Shefali Kotnala

Leading Search, SEO, AEO/GEO and Live Commerce initiatives to enhance product discovery, AI-driven search visibility, and next-generation commerce experiences on Samsung.com. Driving end-to-end discovery → consideration → conversion strategy, spanning AI search visibility, internal search optimization, and live commerce engagement.

Flagship Launch Success: Led the end-to-end customer journey for Flagship phone launches and for Home Electronic & Display division One launch. Optimize by page journey and add a result over achieved launch target by 166% during preorder. E-Commerce Optimization: Spearheaded enhancements like dynamic comparison features, configurator experiences, curated bundles, and pricing automation, improving click-through rates (CTR), conversion rates (CVR), and overall user satisfaction. Cross-functional leadership: Collaborated with business, engineering, marketing, and QA teams across global markets to deliver seamless product rollouts while managing day-to-day operations, ensuring timely delivery and minimal disruptions. Product Innovation: Defined and executed the product roadmap for LOBs, introducing new features and operational improvements like the Buy page migration to a new framework(Headless E-commerce) initiative. Interim Leadership: Successfully managed multiple launches during leadership transitions, demonstrating versatility and resilience in driving business outcomes. Customer-Centric Strategies: Translated user research and competitive analysis into actionable insights, enhancing customer experiences across learn, decide, and buy journeys.

I had the privilege of leading the flagship launches starting from Reserve to Pre-order till Buy Now processes for Flagship launches, including the S21FE/S22 Ultra/S22+/S22/Buds 2 Pro defining user journeys, writing product specifications, and collaborating with cross-functional teams to ensure seamless execution. For the S22 series, our efforts contributed to the largest preorder launch of the year with 246,285 orders and $209.6M in revenue, achieving a 3.3% CVR. The results of our growth were clear from the sales but in addition, we also earned recognition for the best consumer purchase experience in the CSMI survey. Throughout these projects, I used Agile development practices in JIRA, managed daily operations, and continuously fed learnings back into the development process to optimize future launches.

As a UI Designer, I specialize in creating engaging and user-centric designs for diverse platforms, including iOS, Android, web, and tablets. My expertise includes designing wireframes, prototypes, and high-fidelity mockups, ensuring responsive and consistent experiences across resolutions. I excel at preparing and optimizing design assets (slicing) for seamless integration into development workflows, while also crafting app icons, featured images, and promotional graphics for App Stores and marketing campaigns. By prioritizing usability and conducting assessments, I implement feedback to enhance design effectiveness. Collaborating closely with product managers, developers, and stakeholders, I align designs with technical feasibility and business goals, adhering to platform-specific guidelines to deliver intuitive and visually appealing interfaces.

Courses taken: Managing Product Development Leading the Six Sigma improvement project Principles of Engineering Management Data Analytics Systems Engineering Managing the Lean Enterprise improvement project Advanced operations planning and control Operations Planning and Control System Simulation Engineering Probability and Statistics