Shefa Patel (Rahman)

• Led the design process for both men's and women's leather goods, accessories, and footwear. • Provided creative direction to align designs with key concepts and market trends. • Successfully launched multiple bestselling product ranges, enhancing brand visibility and sales.

- Advanced Trend Forecasting knowledge across all accessories and footwear segments covering all areas mens, women and kids. - Building and curating mood boards for forecast. - Working on client projects on range building. - Designing ranging for clients. - Managing freelancers to meet client briefs. - Catwalk analysis reports. - Strong Knowledge in footwear and accessories - Have a great eye for trend able to recognise both commercial and newness. - Ultramarines fast digital skills.

Lead designer for handbags and accessories for both leather and PU for Karen Millen. - Setting direction and colour palette. - Designing the collection and range build. - Creating tech packs - Travelling to factories - Executing a high standard premium range for the high street and wholesale.

Senior designer for women's handbags, sport and men's. Also look over licences for watches, jewellery and eyewear.

Senior role working on the two biggest departments in accessories, handbags and jewellery. Reporting to the design coordinator -Responsible of the design process from concept to production. - Selecting styles to make a collection - Help to deliver product to stores every 2 weeks - Communication directly with the vendor.

• Led the design process for multi-product categories, including Lounge, Swim, Underwear, Accessories, and Footwear. • Presented seasonal collections to the CEO, showcasing innovative concepts and trends. • Collaborated with merchants to align product development with sales insights, addressing cost challenges effectively.

- Associate Designer/ Tech for Mens Accessories for abercrombie kids & Hollister. Lead designer for bags, caps, belts, footwear, jewellery, winter wear, & tech. - Lead designer focusing on the Hollister brand. Helped grow the accessories business, developing new categories/products for the brand, additional to what we already sell, including tech wear (headphones, earbuds, iPad case & phone cases) stationary, sunglasses,socks,wallets, & beach towels.

Assistant Mens Accessoires Designer for Abercrombie & Fitch, abercrombie kids & Hollister. Working with the Senior Designer on leather goods, belts, footwear & winter wear.

• Collaborated closely with the lead designer on the AW09 collection for London Fashion Week. • Developed skills in hand embellishment and designed luxury evening bags. • Gained insights into the fashion industry, enhancing my problem-solving and business acumen.

• Assisted the head pattern cutter in creating toiles and patterns for high-quality garments. • Designed and produced samples, ensuring alignment with fashion trends and client specifications. • Contributed to successful model fittings and supported backstage operations at London Fashion Week. • Demonstrated resilience by consistently meeting tight deadlines while maintaining high standards of craftsmanship.