Sheetal Musterya

Sr Associate, Paid Social @ KINESSO

About

Marketing is not just a profession; it's a canvas that allows me to blend creativity with analytics. With a genuine fascination for the dynamic world of marketing and business, I'm on a continuous journey to unravel the power of strategic insights, data-driven decisions, and compelling storytelling. I am no stranger to late nights analyzing metrics, A/B testing, and collaborating cross-functionally to ensure that each strategy aligns with broader business objectives. A firm believer in the mantra "measure twice, cut once," I approach each project with meticulous planning, embracing both the art and science of marketing. Let's learn from each other, spark conversations, and contribute to the collective growth of the marketing community.

Country

United States

City

Jersey City

Industry

Marketing & Advertising

Skill

Creative Ideation, Creative Management, Marketing Campaign Plans, Trend Analysis, Management, Optimization Techniques, Time Management, Account Management, Ad Tracking, Budget Tracking, Critical Thinking, Media Planning, Email Marketing, Pay Per Click (PPC), Content Management, Social Media Marketing, Media Strategy, B2B Marketing Strategy, Product Marketing, Marketing Strategy

Experience

Sr Associate, Paid Social

KINESSO

2024-8 - Present · 2 yrs 2 mos

New York, United States

Client : General Mills

Marketing Research Assistant

Syracuse University

2024-7 - 2024-8 · 2 mos

Syracuse, New York, United States

• Evaluate and enhance Strategic Brand Management course curriculum by benchmarking peer institutions and partnering with professor to implement improvements • Investigate global branding strategies to provide critical insights and support the development of an innovative course proposal • Perform comprehensive literature reviews, data collection, and analysis to advance research on AI’s effects on marketing

Social Media Assistant

Syracuse University

2024-1 - 2024-5 · 5 mos

Syracuse, New York, United States

• Led social media strategies and generated quantitative and contextual data for report analysis using Sprout Social for social media marketing • Created and managed dynamic real-time content using Canva including live tweets, replying to messages/comments, writing compelling captions, Instagram Stories, and Facebook posts during campus events and key activities, fostering community engagement • Managed creation and maintenance of comprehensive content calendars for various social media platforms, ensuring consistent posting schedules and alignment with overarching marketing strategies

Paid Media Analyst

Publicis Media

2020-11 - 2022-7 · 1 yr 9 mos

Mumbai, Maharashtra, India

Clients : Taj Hotels, Burger King, Disney+ Hotstar, PharmEasy • Spearheaded a cross-channel campaign optimization initiative utilizing Google Analytics, Facebook & Snapchat Ads Manager that led to an 87% increase in ROI, effectively managing a $1 million budget across various digital advertising platforms • Demonstrated mastery in setting up and optimizing various ad campaigns including Search, Display, Shopping, Video, App, and Dynamic search Ads across platforms like Google Ads, Snapchat Ads, Facebook Ads, TikTok Ads, Apple Ads, and Bing Ads. • Conducted thorough keyword research using Google Ads Keyword Planner and Google Analytics to identify high-value opportunities and optimize Ad placement • Led comprehensive A/B testing methodologies to evaluate ad creatives, landing pages, and audience segments across various campaign types leading to a 15% improvement in conversion rates and a 10% increase in return on investment (ROI) for digital advertising campaigns • Delivered weekly and monthly progress reports with 98% efficiency to clients, including insights and recommendations with help of wide range of SEM Tools (Google Analytics, Google Adwords, & SEMrush) • Strategized and executed marketing campaigns as a team, yielding a 250% increase in website traffic within 3 months & seamlessly coordinated and assisted Directors and Group Heads for Pitch Decks • Conducted in-depth market research and competitive analysis using tools like Excel, SPSS, and Tableau, leading cross-functional teams to develop strategic plans that increased market share by 15% and improved customer retention by 10%

Digital Marketing Intern

Fark

2020-1 - 2020-10 · 10 mos

Mumbai, Maharashtra, India

• Orchestrated impactful targeted email marketing, and created a dedicated content strategy which delivered an outcome of 43% rise. • Developed and executed social media content strategies to foster organic growth and engagement, while providing comprehensive client reporting through Google Data Studio, Excel, and PowerPoint presentations • Utilized Google Analytics to optimize ad targeting and budget allocation, resulting a 20% reduction in cost per acquisition