Sheela Muniandy

Demand Planning & Inventory Management • Supported monthly demand planning cycles by analysing sales trends, historical data and order patterns to improve forecast accuracy. • Worked closely with Production Planners to align demand forecasts with production schedules and ensure optimal inventory readiness. • Monitored stock levels, stock aging and safety stock requirements to avoid stock-outs and overstock situations. • Evaluated customer orders versus forecasts and highlighted risks, shortages, and opportunities for improvement. • Generated and maintained inventory and demand-related reports for management review. Trade Marketing & Commercial Operations • Communicated with clients, distributors and internal teams to align on project, campaign and promotional expectations. • Controlled domestic retail & distributor pricing and ensured healthy profit margins. • Supported bulk promotions, clearance sales and sales-driven marketing initiatives. • Assisted domestic project teams in monitoring production, inventory availability, order books, and stock movement. Order Processing & Customer Service • Executed and managed customer order processing accurately and promptly. • Coordinated with Finance for credit release, Logistics for delivery instructions, and Planner for stock allocation. • Handled enquiries from distributors and end-customers, ensuring issues were resolved efficiently. Reporting & Process Improvement • Ran various sales, inventory and distributor performance reports for management. • Reviewed new customer creation forms and liaised with Master Data teams. • Supported cost-reduction and process-improvement initiatives. • Ensured operational efficiency and upheld service level & customer satisfaction KPIs. • Provided daily monitoring and proactive problem-solving to reduce aging transactions and disputes. • Reported directly to the Head of Domestic Sales / present to Head of Demand Planning

• Supported all company and third-party marketing events and campaigns. • Managed promotional planning, event execution and merchandising materials. • Prepared annual marketing expenditure and managed claimable marketing activities with principals/partners. • Budgeted sales-oriented marketing activities with consideration of ROI. • Calculated commission payments for sales promoters and part-timers.

• Assisted in organizing promotional events, ensuring smooth execution and staffing. • Coordinated with Event Managers and vendors for all event-related activities. • Oversaw daily administrative tasks and managed promoter attendance and commission calculations. • Involved in sales and marketing support functions.

• Supported planning and execution of promotional events and marketing activities. • Handled administrative coordination, promoter management, and attendance monitoring. • Calculated commission payments and assisted Accounts Manager in handling full set of accounts. • Participated in sales & marketing activities and managed media planning & bookings.