Sheeda Hincks

Head of Marketing @ GrainCorp

About

I’m a strategic and creative marketing leader with 15+ years of experience shaping brands, leading teams, and driving growth across SaaS, technology, and agribusiness sectors. My passion is building brands that stand for something meaningful; connecting design, storytelling, and digital strategy to deliver both emotional engagement and measurable business outcomes. From launching challenger startups to transforming ASX-listed enterprises, I’ve led brand marketing and creative functions that inspire teams and customers. Currently, I lead marketing at GrainCorp, driving brand transformation and integrated campaigns across multiple portfolios in the agribusiness and food industries. Previously, I was part of the founding team at Atlas Carbon, where I built a new climate-tech SaaS brand from the ground up, and before that led a global rebrand at Neopost (now Quadient) to unify markets across the US, UK, and Europe. I thrive at the intersection of creativity and performance where powerful storytelling fuels pipeline growth, customer loyalty, and long-term brand equity. Core strengths: - Brand Strategy & Creative Direction - SaaS & Technology Marketing - Global Brand Governance & Rebranding - Content & Storytelling Leadership - Demand Generation & Growth Strategy - Omnichannel Campaigns (Digital, Social, Web, Events) - Leadership of Cross-Functional Teams Industries: SaaS | Technology | Agribusiness | Climate Tech | B2B | Global Markets

Country

Australia

City

Greater Sydney Area

Industry

Information Technology & Services

Skill

Brand Development, Startup Marketing, Customer Advocacy, Enterprise Content Management, Customer Insight, Strategic Marketing Management, Global Brand Development, Data Analytics, Customer Retention, Social Media, Media Relations, Event Management, Research, Crisis Management, Client Relations Skills, Pitch Development, Proposal Support, Website Development, Web Project Management, Advertising

Experience

Head of Marketing

GrainCorp

2025-5 - Present · 1 yr 5 mos

Sydney, New South Wales, Australia

Head of Marketing Communications

Atlas Carbon

2020-4 - 2025-4 · 5 yrs 1 mo

Sydney, New South Wales, Australia

As part of the founding team to launch a new climate tech startup, I built from the ground up a new challenger brand and developed an omnichannel marketing plan to build brand equity and drive growth. Collaborated with cross-functional teams to reduce customer acquisition costs at scale.

Head of Marketing (rebranded as Atlas Carbon)

Atlas Grazing

2020-4 - 2023-2 · 2 yrs 11 mos

Sydney, New South Wales, Australia

Grew acquisition, deepened strategic partnerships, expanded customer advocacy, and contributed to improving customer health score. Increased lifecycle transparency by refining the marketing tech stack and reviewing digital strategy.

Head Of Corporate Marketing at Neopost Shipping (now Quadient)

Quadient

2016-3 - 2019-11 · 3 yrs 9 mos

Sydney, Australia

Developed a global total rebrand project at Neopost Shipping, aligning four product brands under a common narrative to drive customer experience, operational efficiency, and market share growth. Drove brand strategy and governance, collaborating with regional teams in the US, UK and France.

Marketing Manager APAC (acquired by Neopost)

Temando

2016-3 - 2018-2 · 2 yrs

Sydney, Australia

Led the marketing team at Temando, driving marketing and sales initiatives while executing the global content strategy, PR function, and partner marketing efforts. Successfully navigated a period of dynamic change post a $50M investment by Neopost.

Marketing Manager APAC

Nitro Software

2014-1 - 2016-2 · 2 yrs 2 mos

Melbourne, Australia

Led enterprise acquisition efforts in APAC, enhanced brand positioning for Nitro (pre-IPO) in Australia, developed a STEM advocacy program for women and girls, and contributed to Nitro winning multiple awards, including BRW Fast 100, BRW GE Capital Mid-Market – Rising Star, Deloitte Technology Fast 50, and Australia’s Coolest Technology Companies and Software 500.

Marketing Manager APAC

Good Powered by BlackBerry

2013-3 - 2014-1 · 11 mos

Melbourne, Australia

Drove the adoption of mobile device management products among the government, healthcare, finance and insurance sectors, and adapted the marketing strategy to local markets. Close collaboration with the sales team to grow customer lifetime value and increase customer health score.

Global Marketing Manager

Effective Measure

2011-4 - 2013-2 · 1 yr 11 mos

Melbourne, Australia

As the first marketing hire at this AdTech startup, I developed and executed a marketing strategy covering 3 global regions (APAC, EMEA, EU) and reached 600 million online visitors worldwide.