Shazlina Mohd Suffian

Executive Vice President, Head, Group Corporate Marketing and Brand @ Maybank

About

CMO of the Year Malaysia for Sustainable Brand Marketing 2019 CMO of the Year Malaysia for Loyalty and Engagement Marketing 2020 Women of Worth by CMO Global, World Women Leadership Congress 2020 More than fifteen years regional experience in marketing communication, corporate branding and sponsorship management. Adept at building relationships, developing opportunities and finding efficiencies. Started career with an established banking institution, grew it to one of Asia’s leading financial institutions today. Led three successful brand transformations, crafted a robust brand strategy that aligned 47,000 employees regionally to a single thought process. Rated a high performer last six years, part of the organisation’s succession planning, presently managing a regional portfolio, has the ability to attract and retain talents.

Country

Malaysia

City

WP. Kuala Lumpur

Industry

Banking

Skill

Scuba Diving, Marketing, Strategy, Marketing Communications, Corporate Communications, Sponsorship, Advertising, Digital Marketing, Social Media Marketing, Management, New Business Development, Corporate Branding, Integrated Marketing, Marketing Strategy, Online Advertising, Business Strategy

Experience

Executive Vice President, Head, Group Corporate Marketing and Brand

Maybank

2015-7 - Present · 11 yrs 3 mos

Executive VP, Group Corporate Marketing

Maybank

2012-11 - Present · 13 yrs 11 mos

Malaysia

Vice President, Group Brand and Sponsorship Management

Maybank

1997-11 - Present · 28 yrs 11 mos

Kuala Lumpur, Malaysia

Manage and evolve the company’s brand positioning and messaging and its core offerings. Develop the voice of the brand, owning the creation and evolution of brand strategies, guidance and assets (e.g. brand and naming architectures, identity assets, guidelines). Improve the storytelling ability by bringing the brand and values to life in new and unexpected ways. Lead key corporate marketing initiatives, including evolving the firm story and its delivery to constituent groups including clients, investors, shareholders, and employees. Identify brand amplification opportunities; collaborate closely with Corporate Communications, other marketing teams and distribution to develop and incorporate brand messaging into regional communications. Work with regional marketing teams, providing brand guidance and assuring brand integrity and consistency regionally. Develop brand tools to increase skills of marketing department around brand activation and management. Create brand advocates by educating, evangelizing and driving understanding of the brand, capabilities, and values across the organisation. Develop the strategy and objectives for both local and regional sponsorship properties. Lead the execution of existing and regional sponsorships. Understand individual line of business needs in order to build sponsorship activations that maximise return on investment and sponsorship key performance objectives. Lead the negotiation and valuation of new sponsorships and the renewal of existing sponsorship properties.