Shazia K.

Business Analyst & CRM Insights Lead @ Landmark Group

About

I am an experienced professional with over 14 years of experience in data strategy, customer insights, customer experience, and analytics across domains and industries, including the last 5 years specializing in CRM & CX and customer engagement. I lead the CRM & analytics function, providing strategic decision-support to senior leadership and driving the scale-up of CRM, CX, NPS, and CDP initiatives to enhance customer experience, loyalty, and retention. With a proven ability to align data analytics and CRM strategies with business objectives, and a track record of improving customer satisfaction and engagement metrics, I bring both depth of experience and a continuous learning mindset to deliver impactful results. I have received multiple awards for my contributions to Data Management , Analytics , CRM & Loyalty projects.

Country

United Arab Emirates

City

Dubai

Industry

Hospitality

Skill

Analytical Skills, CRM Insights, Analytics, Sales Operations, Variance Analysis, Ad Hoc Analysis, Market Analysis, Data Reporting, Problem Solving, Strategic Initiatives, Stakeholder Engagement, Insight Generation, Stakeholder Management, Senior Stakeholder Management, Data Strategies, Dashboard Building, Critical Thinking, Presentations, Customer Analysis, Customer Experience

Experience

Business Analyst & CRM Insights Lead

Landmark Group

2022-5 - Present · 4 yrs 5 mos

Dubai, United Arab Emirates

• Developed executive-level dashboards to track critical KPIs, enhancing leadership visibility on business progress. • Spearheaded the CRM launch, implementing marketing automation to boost customer retention through targeted campaigns. • Collaborated with cross-functional teams to standardize KPI definitions, improving reporting accuracy and decision-making. • Ecommerce Project leadership: Led Ecommerce analytics project, defining critical KPIs such as website traffic, conversion rate, session metrics & user engagement.

Business Analyst - Group Performance Management

BMA INTERNATIONAL FZE

2018-9 - 2022-4 · 3 yrs 8 mos

Dubai, United Arab Emirates

• Promoted a culture of data-driven decision-making across various verticals, enhancing sales analytics and customer engagement processes. • Led the development of critical insights and performance reports for senior leadership, driving strategic initiatives. • Provided analytical support for ad-hoc data management needs, improving operational efficiency. • Conducted comprehensive reviews of departmental performance, identifying trends in customer behavior and inventory movement. • Established performance reporting and analytics for the ecommerce division from scratch, leveraging Shopify analytics for business insights and process improvements

Sales Excellence Senior Analyst

Thomson Reuters

2016-7 - 2018-8 · 2 yrs 2 mos

Mumbai Area, India

• Designed and delivered automated insights on sales revenue performance to senior leadership, enhancing decision-making. • Conducted in-depth analysis of Salesforce CRM data, identifying trends and key proposals to improve sales strategies. • Analyzed performance drivers to uncover root causes of underperformance, recommending best practices for continuous improvement.

Sales & Marketing Analyst

KPMG India

2014-6 - 2015-12 · 1 yr 7 mos

Gurgaon, India

• Conducted revenue, profitability, and sales pipeline analysis, providing key insights for weekly Sales Reviews. • Prepared detailed presentations on Marketing Analytics and Sales Pipeline database, showcasing client-wise revenue and growth. • Managed Markets Annual Operating Plans, delivering monthly updates on variances to stakeholders.

BI Strategy & Planning- Executive

Idea Cellular Ltd

2012-1 - 2014-5 · 2 yrs 5 mos

Lucknow Area, India

- Analysis of Circle Business and sharing the same with the concern Persons - Distribution & New Site Rollout Planning - Productivity Analysis - Analysis of Site wise Productivity - Analysis of MOUs by geography & competitor - Routine Circle Management review meetings - Managing Circle Activity and Review Calendar for the Circle Head - Administrative support and co-ordination