Shay Z.

Growth strategies consultation to B2B and B2C clients in lead generation, pay per call, lead management and Search Engine Optimization. Media buying and management across Social, Display, Native and Search channels Conversion rate optimization services Amazon Ads Management

Helping the great team at SoundBoard Venture Fund identify, select and managed their investment portfolio

Developed the internal media buying capabilities and integration of reporting, analytics, and lead management systems

Member of the Leadership team that led to the acquisition of the ContentIQ by Perion for $74MM in 2020 ● Incubated, hired, trained, and coached a Native ads media buying department of 4 that generated $35MM in revenue and $6MM in EBITDA. ● Designed a new bidding algorithm that accounts for ROI, data convergence and projections for daily, weekdays and monthly advertising seasonality resulted in scaling media by 300% ● Collaborated with Product, Data and Engineering to create mobile-based monitoring, bidding & alert automation tool, saving the company an estimated $2mm a year in lost revenue

Directed the media strategy, go to market planning, activation, analytics, reporting and digital operations of ampology.com “The Science of Growth” - a private equity firm that invests and partners with businesses to launch new ventures. ● Party City partnership. Planned and executed the marketing mix for the first party marketplace to plan and book a complete party which includes food, entertainment, activity, and décor. Generates 1000’s of initial signup from vendor using LinkedIn ads, billboards, radio and mailing lists. ● Owned the design and execution of demand and supply side yield reporting providing real-time dashboard to allow monitoring of high spend/yield traffic. Executed daily media spend budget of $10K’s at 20% ROI. ● Created and executed the testing plan for multiple memberships offers in various new digital acquisition channels for a supplement brand. ● Oversaw data and customer analytic discovery for Audley Travel website ; included paid media analysis, website user journeys, and Salesforce CRM integration. Delivered recommended optimized marketing mix, user journeys and customer acquisition funnel.

Launched the brand’s digital communication channels: social media, Advertising, Website and Promotional activity with a focus on consumer engagement and omnichannel promotions. ● Established the company social channels: Pinterest, Twitter, LinkedIn and Facebook pages using paid and organic campaigns to grow the fanbase and increase engagement. ● Guided alongside a PR agency the development of a national-wide integrated sweepstakes campaign that generated over 150K signups and 2MM brand page engagements. ● Developed an engaging free fun bowling app to promote the brand

Arkadin was acquired by NTT Data. Launched Arkadin first E-Commerce solution for SME. Presented the case studies and efficiencies gained by developing a self-served conferencing solution utilizing the company proprietary products used by larger user base. Directed the product marketing development with European team and local product and engineering team. Defined and deployed customer acquisition strategies utilizing paid and earned traffic (SEO, Adwords, PR, email.) Generated $100K/mo. of new eCommerce revenue stream and supported the upselling of $2MM annual revenues.

Arkadin is a global UCaaS (unified communication as a service) provider that was acquired by NTT Data. Built and led the transformation of the B2B marketing department from a sales support operation function to a lead generator engine that is ROI-driven and growth-oriented function. ●Managed the North America digital marketing activities and provided guidance to regional directors in EMEA & ASIA Pacific regions. ● Hired, trained and mentored a new marketing team of 7 specialists, some of which are now working at key position for major technology companied like Google and LinkedIn ● Defined and created the lead generation workflow and scoring and initiated the Account Based Marketing for Arkadin’s top clients. Negotiated an invested in media acquisition that resulted in $1MM in revenues at 300% ROI in 3 years. ● Increased adoption of services through automated and live training events by an average of 20% per client. Own Arkadin’s North America marketing P&L. B2B Lead Generation, P&L, Marketing Operations, CRM (salesforce.com, sugarCRM)Implementation, Content management systems, Search Engine Marketing, Search Engine Optimization, ROI marketing, Inside sales management, long sales cycle management, marketing automation

Designed and developed strategic marketing plan and media buy execution via multiple channels, including: SEM, email and display ads • Managed customer acquisition for our largest client resulting in annual revenue of over $10,000,000, developed and piloted site architecture changes in accordance with SEO best practices, driving 10,000 impressions per day from Google and Yahoo's organic searches • Directed strategic marketing plan for the company's telco billing-based products that resulted in over $3,000,000 in revenues. • Managed a development team of 20 offshore developers

• Managed an annual acquisition budget of $300 million • Negotiated both long and short-term contracts.