Shayna Davis

In my ongoing freelance role, I have supported experiential activations for major brands including Disney, NBC, Target, Bumble, and Mercedes-Benz. My responsibilities have included, but are not limited to, sourcing and coordinating event vendors and elements, participating in planning meetings, and ensuring client needs are met throughout each activation. On-site, I oversee set up, overall logistics, troubleshoot challenges, and actively participate in the activation to ensure everything runs smoothly. I also have experience managing teams of 25+ brand ambassadors, providing training, guidance, and support to maintain strong brand representation and deliver an exceptional guest experience for each event.

In my role as an Associate Account Manager, I managed client relationships, communications, and project delivery for high-profile accounts such as Johnson & Johnson, ensuring alignment across strategy, creative, and production teams. I managed several concurrent projects at all times and partnered with cross-functional internal and external teams to lead the on-time execution of multiple creative campaigns, stepping into management roles as needed to resolve roadblocks and maintain momentum. My responsibilities included developing scopes of work, project briefs, timelines, estimates, and performance metrics while managing budgets and client communication. I reviewed creative deliverables to ensure alignment with project objectives and brand standards and provided constructive feedback to optimize outcomes. Additionally, I facilitated comprehensive run-of-shows for client events and supported day-of execution by overseeing program flow, asset placement, vendor coordination, and real-time adjustments.

In my role as an Account Coordinator, I maintained and optimized detailed project tracking for numerous concurrent client initiatives, ensuring all deliverables met scope, timeline, and quality standards. I actively participated in client calls to present creative materials, provide project updates, and share intake briefs, streamlining communication between client stakeholders and internal teams. My responsibilities also included sourcing and coordinating vendors and event assets, as well as monitoring budgets and purchase orders, preparing detailed estimates, and processing invoices to maintain financial accuracy and support profitable project delivery.

Actively promoted various brands such as Tropical Smoothie Café, Premier League, Bridgestone and Constellation Brands at events including the ESPN Frisco Bowl, NBC Sports Fan Fest, NFL Draft and on-premise accounts. I also assisted in creating an engaging and interactive activation that encouraged attendees to learn more about products through trial discovery. I did my best to amplify brand storytelling and create unique connections with consumers by educating and generating brand awareness in addition to managing set up and break down of event creative assets to attract the attention of prospective consumers as well as concise and on-time delivery of program recap/reporting to account teams with keen attention to detail.

Front desk receptionist at a fast-paced, upscale salon located in Downtown Austin. Within this position I was responsible for managing daily appointments, interacting with customers upon check in/out as well as their time in our store, and making sure the shop is running smoothly throughout the day. Additional duties include assigning clients to stylists, managing shop timeliness to ensure everything is running on schedule, crisis management and managing memberships.

In this fast-paced customer service position, my daily duties included opening and closing the store, handling payments, scheduling and organizing appointments for all of salon stylists and clients, taking inventory and filing product invoices, answering phone calls and checking clients in and out. As the front desk receptionist I was also responsible for boutique upkeep and creating new displays for the store, assisting customers with shopping, promoting sales and services, operating the online booking and messaging systems as well as creating appealing and effective content for the businesses social media pages and various marketing strategies.

Up with People is a global non-profit with the mission of breaking down barriers between cultures, races, belief systems, and backgrounds through a unique blend of music and social action. This nonprofit sets out to empower people across the globe to think differently about their world and understand our common humanity. Their mission statement is "Through music and action, we empower young people to be positive agents of change for a more hopeful, trusting and peaceful world." Building an international network of global citizens, empowering today's youth, fostering worldwide community relations, community service, and breaking down cultural barriers is what I was lucky enough to partake in while also being an assistant promotions coordinator. As a Promotions Assistant I was responsible for actively spreading awareness of the program and show in each tour city, brainstorming and executing various community engagement events such as booth set ups, flyer distribution and engaging activities such as interactive games, serving as a host and information source before shows along with promoting ticket sales. As a performer, I was an active singer and dancer in the programs 2 hour professional musical production each week, gave a spoken word during the performance and engaged in several different community service projects such as facilitating inclusive and educational cultural workshops in schools (K-12), culture fairs on college campuses, volunteering at food banks and visiting admission sites in order to recruit future participants for the program.

As a summer intern at the firm, I was responsible for reviewing and sorting through confidential case files for information pertaining to specific cases and assisting firm lawyers with paperwork and cases as needed.

Minor in International Studies