Shayen Patel

Website: Rebuilt and optimized the organization’s website to improve usability and engagement. Content Creation & Social Media: Developed original content and captions; planned and posted 3–5 times weekly across Instagram, Facebook, and LinkedIn. Email Marketing: Wrote and published a monthly donor newsletter via Mailchimp, and managed a WhatsApp newsletter for community updates. Campaigns & Events: Curated and executed multi-platform content for the 30 Days of Giving campaign, publishing multiple posts per day across all channels. Advertising: Managed and optimized Facebook and Instagram ad campaigns to expand outreach and increase conversions. Marketing Strategy: Maintained a detailed content calendar and developed a digital marketing strategy aligned with organizational goals.

As the Marketing Consultant & Business Development Intern at Magic Bus USA, I developed the organization’s first comprehensive marketing plan and strategic objectives, laying the foundation for consistent digital outreach, storytelling, and global brand alignment. I also led the creation of multiple slide decks and presentations for international communications syncs with teams across India, the UK, and Singapore, supporting cross-border collaboration and data-driven decision-making. My role also includes: Designing and launching the U.S. marketing plan, complete with campaign timelines, messaging strategy, and content goals Conducting SEO and website audits to improve visibility, accessibility, and engagement Analyzing and reporting social media performance across LinkedIn, Instagram, and Facebook Creating multi-platform social media posting schedules and drafting captions tied to mission-driven messaging Sourcing and adapting global Magic Bus content for a U.S. audience Supporting email marketing through Mailchimp: analytics reporting, donor segmentation, and content creation Partnering with the Events & Donor Engagement and Global Communications teams to streamline outreach and align objectives

As a consultant for AlleyOop Kids, I support strategic growth by advising on new project development, optimizing the organization's website for improved user experience and engagement, and participating in regular meetings with team members and board leadership to align on goals and execution.

Leads marketing and business development for White Glove, a premium resale and consignment business built to make it easy to turn unused items into cash while doing good for the planet. The service handles sorting, listing, selling, donating or recycling, removing all the hassle from sustainable decluttering. Responsible for the full go-to-market strategy, including a 2026 launch campaign and multi-platform social media rollout. Created all outreach messaging and built a strategic contact plan that identifies who to reach, how to engage them, and where to expand brand presence. Set to launch in summer 2026 with my brother, Rishan Patel, bringing the White Glove standard to more communities.

• Founded and managed a successful intramural team of 13 players over two competitive seasons. • Scheduled and coordinated 8 games per season, fostering team engagement and consistent participation. • Developed essential leadership, team management, and organizational skills through recruiting and facilitating weekly games.

• Engaged in an 80-day immersive learning program along the Mekong River, focusing on regional development and environmental justice. • Conducted independent research on cross-border water management and collaborated with local communities to explore sustainable solutions. • Developed cultural fluency and adaptability through direct engagement with local families and community projects. • Participated in the program without phone access throughout its duration.

Coursework: Sports, Business & Media · Business Administration · Statistics · Entrepreneurship Completed study abroad program in Southeast Asia, gaining cross-cultural business insight and global perspective on entrepreneurship and development.