Shay Baumgart

• Build and scale a proprietary ambassador and influencer network, turning clinical and community voices into a compounding content and revenue engine • Lead frontend conversion strategy and community growth, setting priorities across the funnel from web experience through clinical intake handoff

• Revenue Growth: Designed and executed a new ecommerce storefront for a luxury watch retailer expanding into discontinued new and pre-owned inventory, generating $1.4M in net new monthly revenue. • Technical Execution: Rebuilt a healthcare client’s malware-compromised site that was experiencing at least one critical outage monthly, eliminating downtime and delivering a full brand refresh. • Market Expansion: Delivered website development, conversion optimization, and growth strategy across 20+ clients in ecommerce, healthcare, and DTC verticals.

• Account Growth: Designed and executed a growth program that scaled 9 publisher accounts to $5M+ in combined monthly revenue while managing a $2M+ monthly affiliate network, leading a team of 5 with no additional headcount. • Market Expansion: Achieved expansion of the active partner network from 2 to 7 publishers in 18 months through direct outreach, platform pitching, and closing new relationships. • Revenue Growth: Scaled one publisher from $0 to $650K in monthly revenue within five months and another from $0 to $3M monthly revenue within fifteen months through audience expansion and monetization strategy. • Demand Generation: Designed and executed publisher media strategies that expanded accounts from sweepstakes into financial products and benefits guide verticals, growing daily lead volume from 30,000 to 100,000.

• Infrastructure & Efficiency: Designed and executed a proprietary CMS that eliminated daily code deploys, reduced the development team from 20 to 8, and cut an estimated $840K in annual overhead while accelerating experiment and funnel launches. • Market Entry: Achieved publisher onboarding capacity from 1 to 4 simultaneous launches by building internal tooling that removed engineering dependencies from the onboarding process. Revenue Growth: Designed and executed growth strategies across 2 properties for a sweepstakes account, scaling it from $0 to $3M in monthly revenue. • Operations: Built cross-team reporting infrastructure that gave accounting, engineering, and growth teams near real-time performance visibility and standardized monthly trend reporting.

• Account Growth: Designed and executed a data-driven experimentation program running 1-2 tests per week, using consumer behavior data to identify conversion triggers that achieved a 24% improvement in consumer acquisition. • Technical Execution: Led a technical migration from a JavaScript backend to a full CMS for a $2M account, completing it with zero downtime and opening the operational model that eventually scaled to 9 accounts. Process Design: Created an experiment reporting playbook covering 80+ experiment types built on behavioral analytics and consumer data, standardizing level of effort and projected gain potential across all future testing programs. • Operations: Owned tag management, tracking architecture, and analytics instrumentation across a $2M+ revenue portfolio, maintaining clean attribution across Google, Meta, email and affiliate channels for C-suite reporting.

• Served as team lead for optimization team managing backlog, priorities and client communication • Improving conversion rates through A/B and multivariate testing • Developing and maintaining client's lead conversion funnel (Drupal, HTML, CSS, Javascript) • Building functional prototypes of digital designs for pre-launch usability testing • Working across functional teams to develop the analytics platform to monitor funnel performance

• Technical Execution: Designed and executed a complete web redesign for the USD School of Business, unifying 5 schools and colleges under a single brand and cutting page load times by 3 seconds. • Process Design: Introduced Scrum to a team of 8 for the first time, eliminating chronic project delays and delivering all projects on time.

• I have brought forth a WordPress platform (USD Sites) to faculty, staff, and administrators to create custom sites/blogs for their personal or professional use. The Library and Web Services team has successfully launched four custom-branded themes which I spearheaded. Since the launch of this new service, there have been more than 75 sites and 134 users and this continues to grow daily.

The MS in Global Business Leadership degree program focuses on providing knowledge in key functional business areas and essential leadership and management skills so that graduates are able to effectively lead diverse teams and departments towards success in their global and complex organizations. The program equips professionals with the technical business and leadership skills, and the fundamentals of applied ethics required for success in today’s evolving global marketplace.

As part of the curriculum in the Master of Science in Global Leadership, a certificate in Project Management is awarded.