Shay Heng

1. Digital Marketing & Content Strategy - Developed and executed monthly content calendars for TikTok, Instagram, Facebook, and Xiaohongshu to increase brand awareness and audience engagement. - Managed the end-to-end content production pipeline, including graphic design (Canva), video scripting, filming, editing (CapCut), and writing compelling, multilingual captions. - Customer support: handling customer inquiries and feedback in Mandarin, English, and Malay to ensure high customer satisfaction and timely issue resolution. 2. Influencer & Event Marketing - KOL/KOC marketing, from researching and vetting influencers aligned with brand identity to managing negotiations and deliverables. - Built and maintained a structured KOL management system using Excel to track key performance indicators (KPIs) such as engagement rates, cost-per-engagement, deliverables, and payment schedules. 3. Event Management - End-to-end brand events, managing all phases from initial planning and setup to on-site execution and teardown to ensure a seamless experience. - Maximized event visibility and foot traffic by engaging with customers and vendors while executing social media promotional strategies. 4. Analytics & Operations - Designed and implemented monthly competitor analysis and social media performance reports, utilizing data visualization to provide actionable insights that informed marketing strategy. - Collaborated with sales, finance, production, and logistics teams to ensure seamless coordination across all marketing and sales operations. - Overhauled departmental administration by establishing a structured digital filing system for marketing materials, invoices, and reports, significantly improving workflow efficiency and financial alignment.

➢ Efficiently processed customer orders by accurately checking and selecting items from store shelves within designated timeframes, ensuring a high level of customer satisfaction. ➢ Demonstrated problem-solving abilities by identifying suitable substitutes for out-of-stock items, maintaining customer satisfaction even when preferred products were unavailable.

1. Produced viral content / content creation - Conducted trend analysis to identify popular topics and produced tailored video edits, resulting in high engagement. - Reached a single post high of 36k likes on Douyin and 1.8k likes on XHS, demonstrating effective content strategy and a strong grasp of audience interests. - Grew Douyin (K-pop Fan Account) to 115k total likes by analyzing fan trends and producing high-engagement video content. - Built a backpacker resource account on XiaoHongShu to 7k likes, helping travelers navigate life in Australia through practical advice on transportation, job hunting, and resume tips.

➢ Developed promotional materials, including eye-catching posters and digital content, to enhance online marketing efforts and attract potential buyers. ➢ Conducted telemarketing campaigns to generate leads and foster relationships with customer. ➢ Managed data entry for client information, ensuring accuracy and confidentiality, and analyzed clients’ financial situations to provide tailored mortgage loan advice.