Shawn Freeman

Shawn Freeman

Founder @ Impactful MSP

About

You’re not just running an MSP. You’re building something bigger. But right now, it feels like you’re stuck working in the business instead of leading it. You’re juggling too many roles, managing clients, fixing daily issues, and trying to grow your monthly recurring revenue. The competition is fierce, and figuring out how to break through feels overwhelming. I get it because I’ve been exactly where you are. In 2011, I founded my own MSP. It started small, with all the typical struggles. Feeling trapped in the day-to-day grind, pricing uncertainty, struggling to delegate effectively, and the constant stress of finding quality clients. But through relentless refinement of systems, positioning, and leadership strategies, I scaled that MSP to seven figures. In 2020, I successfully exited with a high-value acquisition. Now, as the founder of Impactful MSP, I help ambitious MSP owners like you achieve sustainable, long-term growth, without burning out or getting lost in the weeds. 👉 Here’s the truth: Your technical skills aren’t the problem. The real challenge is building a business that runs profitably, consistently, and without you trapped in the day-to-day grind. You don’t need random tactics or one-size-fits-all frameworks. You need proven strategies, clarity, and the right mentorship to: ✅ Define a mission, vision, and core values that guide every decision you make. ✅ Scale your MRR fast with systems that work, no fluff. ✅ Stand out in a crowded MSP space with a unique differentiator. ✅ Attract and retain high-value clients who pay what you're worth. ✅ Simplify operations so you stop being the bottleneck. You know you're capable of more, but you're unsure of the next step. That's why you need me: I've lived the MSP journey. I’ve felt the stress of unpredictable revenue, tough client churn, competing in a saturated market, and the struggle to lead while overwhelmed. But I also cracked the code to breaking through, and I’ve helped MSPs scale to seven figures and beyond using my coaching methods. My clients have: → Increased MRR by 25%+ within months. → Closed larger, more profitable deals with ideal clients. → Built scalable systems that run without micromanagement. This isn’t theory. It’s battle-tested strategy from someone who’s been in the trenches. If you're serious about becoming the go-to MSP in your market and ready for predictable, scalable growth, send me a DM with the word 'IMPACT' and let’s talk about your next level. No fluff. No hype. No BS. Just results.

Country

Canada

City

Calgary

Industry

Computer Software

Skill

Virtual Desktops, Growth Strategies, Executive Coaching, IT Enabled Business Transformation, Volunteering, Digital Transformation, Customer Experience, Business Innovation, Entrepreneurship, Leadership, IT Strategy, New Business Development, Technology Change Management, IT Service Management, IT Management, Project Management, Public Speaking, Cloud Computing, Project Planning, Requirements Analysis

Experience

Impactful MSP

Founder

Impactful MSP

LinkedIn
2024-9 - Present · 2 yrs 1 mo

We believe MSPs are the backbone of modern business — and it’s time they were built that way. The MSP founder isn’t just a service provider. You’re a systems designer. A culture builder. A strategic leader. You didn’t start this to stay buried in tickets. You started this to create freedom — for yourself, your team, your clients, and your future. We believe in financial strength, operational clarity, and leadership that multiplies. We believe AI and automation aren’t threats to your business — they’re the leverage you’ve been waiting for. We believe systems should scale trust, not just tasks. And above all, we believe in building something that lasts, something that works without you, because of you. Ready to build an MSP that creates Impact? DM me.

Entrepreneurs'​ Organization

Chapter President

Entrepreneurs'​ Organization

LinkedIn
2024-7 - Present · 2 yrs 3 mos

Calgary, Alberta, Canada

As the Chapter President of Entrepreneurs' Organization Calgary, I lead our chapter with a focus on strategic planning and governance, ensuring we align with global EO standards while catering to local needs. My role involves presiding over chapter and board meetings, executing board decisions, and enhancing member engagement. I am dedicated to fostering a vibrant entrepreneurial community, organizing impactful events, and maintaining active communication to ensure our members find tremendous value and support in our network.

Entrepreneurs'​ Organization

Member

Entrepreneurs'​ Organization

LinkedIn
2014-5 - Present · 12 yrs 5 mos

Calgary, Canada Area

Entrepreneurs' Organization is a high-quality support network of 14,000+ like-minded leaders across 61 countries. The organization helps entrepreneurs like myself achieve their full potential through the power of life-enhancing connections, shared experiences and collaborative learning.

Entrepreneurs'​ Organization

Board Member

Entrepreneurs'​ Organization

LinkedIn
2023-3 - 2024-6 · 1 yr 4 mos

Calgary, Alberta, Canada

I've been a member of EO since 2014, I'm joining the Calgary Board and looking forward to bring value to the members and find innovative ways to grow the chapter and create more amazing entrepreneurs.

Always Beyond

Partner

Always Beyond

LinkedIn
2024-1 - Present · 2 yrs 9 mos

I’m a Partner at Always Beyond, a modern MSP built on high-impact service and operational excellence. I also coach ambitious MSP owners through Impactful MSP, helping them scale profitably, lead with clarity, and build lasting businesses. Collaboration Over Competition! Yes, I coach some MSPs across North American and even in my region—and I believe the best MSPs aren’t threatened by each other. They’re sharing insights, raising standards, and growing stronger together. That’s the kind of community I’m proud to help build. Because the Industry Deserves Better! Our clients deserve more than just “good enough.” They need forward-thinking MSPs who constantly improve, collaborate, and raise the bar. If we want to earn trust at the highest level, we have to build the kind of MSPs that deserve it. If you aren't collaborating - you'll be left behind. Join my free community!

Trellis Society

Board Member

Trellis Society

LinkedIn
2022-11 - Present · 3 yrs 11 mos

Calgary, Alberta, Canada

I serve with great pleasure on the Trellis Foundation Board. We grow and steward resources to advance Trellis Society’s generational impact. Our vision is a community where everyone can flourish.

A100

Member

A100

LinkedIn
2021-4 - Present · 5 yrs 6 mos

Calgary, Alberta, Canada

The A100 is a non-profit organization of "been there, done that" tech entrepreneurs, keen to help foster the next generation of Alberta's global tech successes. I became a member in 2021.

A100

Board Member

A100

LinkedIn
2022-4 - 2025-3 · 3 yrs

Calgary, Alberta, Canada

As a volunteer Board Member on the A100 Board I work to create impact in the Alberta Technology ecosystem.

Venture Mentoring Service of Alberta (VMSA)

Mentor (Volunteer)

Venture Mentoring Service of Alberta (VMSA)

LinkedIn
2021-7 - 2025-5 · 3 yrs 11 mos

Calgary, Alberta, Canada

The Venture Mentoring Service of Alberta strongly believes that entrepreneurs that are matched with experienced entrepreneurs are more likely to succeed. The program will provide entrepreneurs with a safe environment where mentors have no conflict of interest or financial interest. I'm grateful for the opportunity to mentor others through VMSA.

Fully Managed by TELUS Business

Vice President - Alberta

Fully Managed by TELUS Business

LinkedIn
2020-2 - 2022-11 · 2 yrs 10 mos

Calgary, Canada Area

I manage a team across Alberta and we support hundreds of clients who rely on their technology to help them become the best in their industry. Fully Managed (FM) is a top global managed service provider, leading ServiceNow MSP, and market leader in technology solutions for senior care facilities. FM’s service management platform provides organizations with a complete solution to deliver 24×7 service desk, IT service management, automation, security, and self-service to end-users. TWT Group merged with Fully Managed on February 3, 2020. The merger was a very positive move that will allow TWT to continue growing and to provide better service to you, our valued customers. The merger gives us true coast-to-coast coverage as well as deeper expertise in Enterprise-class IT Service Management (ITSM) platforms - thereby making traditionally enterprise-only solutions and IT Automation available to smaller organizations. Now with a team of almost 300 employees, Fully Managed is well-placed to provide enhanced professional services, cloud and advanced security solutions to our customers and lead them down the path towards digital transformation. Fully Managed brings even more Peace of Mind.

TWT Group Inc.

Founder & CEO

TWT Group Inc.

2011-10 - 2020-2 · 8 yrs 5 mos

Calgary, Canada Area

Having TWT as your Managed IT provider means you don’t have to know everything about your IT. You just know it works. TWT. Want to know what the letters mean? Tuesday. Wednesday. Thursday. Not really, it’s Trust. Wisdom. Technology. Why on Earth would an IT company put technology last? Because we understand that people, relationships and sharing knowledge are all more important parts of our job than the technology itself. When you hire TWT as your Managed IT provider, you can focus on your core strengths and your business. You can build the team you need knowing they have access to the wisdom and technology they need to help your business succeed. Technology is a necessary part of every business. And it’s got to work so your team can work. But there’s no need to stress about it. Just leave it to us.

SECURE

Business Systems Analyst

SECURE

LinkedIn
2009-5 - 2013-1 · 3 yrs 9 mos

Calgary, Canada Area

Initially responsible for all information technology duties including but not limited to desktop support, network infrastructure implementation, planning and support. Applications implementation and support including Dynamics AX ERP, telephone and communication systems support as well as manage a rapidly growing team of 9 support professionals. Role progressed in to a Business Analyst role and in to the applications group in order to complete many projects: Dynamics AX • Experience in the upgrade between versions. • Maintained AX AOS and Database servers and ensure environment changes follow appropriate change management procedures. • Planned, implemented and tested full security for built in and modified modules for AX 2012 in an 800 employee company with a user base of over one quarter. • Ensured license requirements were met and designed security around licensing. • Developed multiple reports within AX for custom modifications. Saved dozens of hours for development by consolidating data provider classes and shared parameter forms. Solver BI • Gathered requirements and implemented various reports for AX 2012 using Solver 360. Dynamics CRM • Planned and coordinated implementation from requirements gathering to user acceptance testing. Windows 7 Upgrade • Planned, tested and implemented the upgrade of 150 computers. Citrix XenApp 6.5 • Planned, tested and implemented the upgrade from XenApp 4.5. Exchange 2010 • As project coordinator I created a schedule and test plan as well as ensured the project was on schedule and budget. Crude Oil Marketing • Mapped the company’s business process to find areas for IT to add value and increase efficiency. Resulted in 3 hours savings per week for each production accountant.

Tervita Corporation

Technical Analyst

Tervita Corporation

LinkedIn
2006-5 - 2009-4 · 3 yrs

Calgary, Canada Area

Started out as desktop support as a summer student which transitioned into a full time roll as a intermediate technician as well as focused on special projects such as: • Planned and implemented the upgrade to SharePoint Office Server 2007; a company-wide collaboration system • Planned and implemented corporate Active Directory communication information standards • Tested and implemented third party .NET SharePoint based tools to enable easy access and maintenance of this information by various staff • Planned and completed a cleanup and standardization of the information of 2000+ users in Active Directory • Completed SharePoint related projects including providing corporate training sessions and technical administrative tasks • Programmed several changes to SSL web pages to improve the web based help desk system • Completed help desk duties such as remote troubleshooting and computer builds

Education

University of Waterloo

University of Waterloo

LinkedIn

Management Science

2010 - 2014 · 4 yrs

This program aims to provide a solid foundation of management skills and focuses on the areas that are key to most businesses today, which will become increasingly important in the future. Unlike a traditional MBA, the MMSc adds a focus on innovation, intrapreneurship and information technology. Some of the fields that are considered within Management Science include: Data mining, Decision analysis, Engineering, Forecasting, Game theory, Industrial engineering, Logistics, Mathematical modeling, Optimization, Probability and statistics, Project management, Simulation, Social network/Transportation forecasting models and Supply chain management. http://mscionline.uwaterloo.ca

University of Calgary

University of Calgary

LinkedIn

B.Sc

2007 - 2010 · 3 yrs

Computer Science is more than just programming and word processing: This diverse field includes graphics, artificial intelligence and robotics, human computer interaction, quantum computing, gaming, security, bioinformatics, legal and social issues, and much, much more. The list keeps changing… My interests include Data Structures, Data Mining and Information and Knowledge Management. I enjoy finding ways to use computers to solve problems and create efficiencies. http://www.cpsc.ucalgary.ca/

Shawn Freeman's Contact Information

Email

******@***.com

Phone

(**) *** ****

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