Shawna Sumerlin

Director of Marketing @ Emerus Holdings, Inc.

About

As the Director of Marketing at Emerus Holdings, I bring over 20 years of expertise in marketing strategy, brand management, and advertising in growth-oriented organizations. My work involves overseeing strategic and creative marketing initiatives emphasizing cross-channel advertising, brand alignment with joint-venture partners, and community engagement. By leveraging consumer market research and demographic insights, I help shape targeted campaigns that support business goals and drive patient volume. My commitment to innovation and collaboration ensures the seamless execution of marketing strategies that elevate brand presence and optimize messaging across diverse markets.

Country

United States

City

Houston

Industry

Hospital & Health Care

Skill

Marketing, Branding & Identity, Marketing Strategy, Brand Awareness, Strategic Planning, Market Research, Advertising, Graphic Design, Photography, Editing, Management, Image Editing, Sales, Business Development, Social Media, HTML, Digital Photography, Media Production, Microsoft Excel, Customer Service

Experience

Director of Marketing

Emerus Holdings, Inc.

2018-3 - Present · 8 yrs 7 mos

The Woodlands, Texas

• Manage the planning and implementation of strategic and creative advertising for internal and external marketing, including media buy scheduling, brand management, and community activation for over 42 small-format acute care facilities and neighborhood hospitals nationwide. • Develop and execute the marketing strategy for emerging markets while working closely with joint-venture partners to align on brand, messaging and overarching marketing tactics • Leverage consumer market research to evaluate demographics and economic data to determine target customer segments that support the marketing strategy and campaign messaging through multichannel advertising mediums • Oversee marketing spend within operating budget parameters and report performance against goals and relevant metrics to Senior Leadership with a heavy focus on marketing ROI • Steadily monitor hospital patient volume in low-performing markets to produce heavy-up advertising campaigns on an as-needed basis • Develop and execute up to 150 direct contact campaigns per year with distinct and strategic design hyper-targeted for the hospitals market demographics • Lead the planning and execution of grand-opening and ribbon cutting events for new hospitals, accommodating attendances upward of 1000 + people • Consistently lead several national award-winning advertising campaigns including categories such as Integrated Marketing, Events & Observances, Print & Direct Contact Advertising, Video and more Awards and Recognition • HERMES Creative Awards (2015, 2017, 2018, 2020) Platinum (18), Gold (11) • PRSA Excalibur Awards (2015, 2017, 2018, 2020) Houston Chapter (22) • Healthcare Advertising Awards (2017) National: (4) • AMA Crystal Awards (2015) Houston (4) • MARCOM Awards (2015) Platinum (2), Gold (5) • Videographer Awards (2015) National (6) • Emerus Bravo Award (2014, 2016) • Salvex Employee of the Year (2007) • University of Houston CenterPoint Athlete of the Week (Cross Country/Track & Field, 2004)

Assistant Director of Brand Marketing

Emerus Holdings, Inc.

2017-1 - 2018-3 · 1 yr 3 mos

The Woodlands, TX

As the Assistant Director of Brand Marketing, my responsibilities include leading efforts to create engaging and value-generating marketing campaigns while providing strategic and creative guidance with accountability for all brand development, implementation and ongoing management for health system partners and internal corporate brand. Responsibilities include: •Drive strategy, budget and execution of brand marketing through several media channels •Collaborate with brand team to align effective campaign marketing messages and creative •Identify, test and scale new media formats to efficiently maximize media spend •Work with PR and Communications teams to optimize social identity and content strategy •Lead weekly Brand Team meetings to effectively manage project loads •Prepare and present progress against goals and relevant marketing metrics to team AWARDS 2017 PRSA Excalibur Awards: Houston (6) 2017 Healthcare Advertising Awards: (4) 2017 Hermes Creative Awards: Platinum (4), Gold (2) 2016 Bravo Award (Emerus) 2015 AMA Crystal Awards (4) 2015 PRSA Bronze Anvil Awards: National (1) 2015 PRSA Excalibur Awards: Houston (7) 2015 Hermes Creative Awards: Platinum (3), Gold (2) 2015 MARCOM Awards: Platinum (2), Gold (5) 2015 Videographer Awards: (6) 2014 Bravo Award (Emerus)

Senior Brand Manager

Emerus Holdings, Inc.

2015-4 - 2017-1 · 1 yr 10 mos

The Woodlands, TX

Responsible for managing internal/external strategic and creative marketing initiatives for five nationwide health system brand partners, specifically to drive volume and increase ROI. -Brand Development -Creative Strategy & Development -Market Research -Event Planning & Execution -Copywriting/Scriptwriting -Photography/Video Directing -Media buy strategy and development -Relationship development AWARDS • 2015 AMA Crystal Awards (4) • 2015 PRSA Bronze Anvil Awards: National (1) • 2015 PRSA Excalibur Awards: Houston (7) • 2015 Hermes Creative Awards: Platinum (3), Gold (2) • 2015 MARCOM Awards: Platinum (2), Gold (5) • 2015 Videographer Awards (6)

Brand Manager

Emerus Holdings, Inc.

2014-4 - 2015-4 · 1 yr 1 mo

Marketing & Communications Director

Salvex

2004-6 - 2014-4 · 9 yrs 11 mos

Houston, Texas Area

• Managed comprehensive marketing and communications strategies across diverse industries, including oil and gas, insurance, and retail. • Conducted extensive market research to identify surplus and salvage trends, enhancing buyer and seller databases. • Developed and presented engaging pitch decks to prospective buyers, fostering long-term B2B relationships. • Implemented an internal marketing training program, Salvex University, to elevate team capabilities.