Shawna Ohumay, MBA

▪ Strategic Consulting. Partner with business leaders to identify marketing challenges and growth opportunities, developing ROI-focused solutions aligned to business goals and resource efficiency. ▪ Growth & Systems Design. Architect scalable marketing systems for client and internal delivery, including workflows, technology stacks, AI-enabled processes, team structures, and execution frameworks that improve efficiency, consistency, and campaign performance. ▪ Integrated Marketing Execution. Lead and optimize multi-channel marketing execution across web, email, social media, and paid media, leveraging analytics and cross-channel coordination to improve effectiveness, efficiency, and business impact.

▪ Strategy. Leverage analytics and best practices to formulate data-driven web and email initiatives and project plans to achieve strategic goals through elevating user experience and needs-based targeting. ▪ Multi-channel Marketing. Create synergy in marketing strategy by identifying and capturing opportunities for web, email, and other channels to support campaign and overall strategic goals. ▪ Leadership. Delegate to and instruct junior web professional, ensuring efficient and superb completion of web tasks while developing skills in alignment with her career goals and interests. ▪ Marketing Technology. Leverage unutilized capabilities of owned technologies and new technologies to support deeper audience insights and more precise targeting based on user engagement. ▪ Client Relations. Lead client facing web strategy development for cross-functional project team in collaboration with copywriter, ensuring strategy is in alignment with client goals and expectations.

▪ Strategy. Lead association and foundation digital marketing strategy across web, email, video, and social channels. ▪ Email Marketing. Plan and orchestrate deployment of 3 monthly newsletters and ad-hoc announcement emails. ▪ Collaboration. Serve as Marketing department liaison, providing Marketing perspective and input in collaborations with IT, Standards, and Membership departments; communicating and delegating to as needed. ▪ Reporting. Compile Google Analytics and Mailchimp metrics into monthly performance reports to illustrate digital performance to senior leadership and Board of Directors; informing data-driven strategy for maximum impact. ▪ Web Management. Devise digital communication plans to support organization and department priorities; coordinating execution with IT team and delegating graphic design, copywriting, and video production as needed.

Sales Operations & Fulfillment Manager, Global Business Travel Association ▪ Management. Ensured efficient fulfillment of client deliverables for 10+ accounts, leading communications. ▪ Collaboration. Coordinated with Events, Marketing, Fulfillment and Operations teams to ensure that association digital media and event assets were delivered in line with contracts and client expectations. Sales Administration Specialist, The Food Marketing Institute ▪ Web Management. Generate and own content and functionality of robust public and private website, authoring copy, optimizing SEO, moderating forums and serving as the primary user manager and administrator. ▪ Project Management. Coordinate podcast calendar, spearheading planning and promotional communications to guests, prospects, and registrants. Incorporating marketing automation software for efficiency and branding. ▪ Marketing Strategy. Build and maintain targeted lists with CRM and marketing automation software. ▪ Copy Writing. Author website, blog, and calendar copy to inform and entice prospects and subscribers. Membership Coordinator, Infectious Diseases Society of America ▪ Communication. Served as primary POC for association membership, providing customer service and sales support, spearheading membership re-acquisition and significantly reducing lapsed memberships. ▪ Database Management. Processed member applications and renewals, ensuring accuracy of Salesforce records. Project Associate, Windrose International ▪ Management. Devised work plans and timelines for portfolio of evaluation projects, ensuring the team met all project milestones and client deadlines, and distilling progress into monthly client progress reports. ▪ Analysis. Prepared and conducted statistical analyses of client program results data using SPSS.

▪ Strategy. Devised, executed and oversaw digital and print marketing campaigns for 6 annual events and 1 region, allocating budget for maximum ROI and registration revenue. Led the only GBTA event to surpass revenue goals. ▪ Collaboration. Strategized marketing design and copy assets for maximum opens, clicks and event registrations, collaborating with the Marketing Production team to ensure deliverables matched strategic objectives. ▪ Reporting. Distilled Google Analytics, Feathr, Google Ads and registration report metrics into comprehensive campaign reports and delivered to senior leadership weekly, using results to drive and justify strategy. ▪ Email Marketing. Created emails in Pardot, authoring and editing copy and using analytics to inform strategy. ▪ Web Management. Wrote and managed content for all new and existing event webpages as well as Canada regional website, ensuring event value propositions and promotional priorities were highlighted appropriately. ▪ Advertising. Managed text search and banner retargeting ads, allocating budget and authoring content. ▪ Email Marketing. Employed Pardot tools to segment and target prospects according to demographics, psychometrics and digital activity; refining messaging and delivery for maximum opens, clicks and conversions.

▪ Project Management. Managed $500,000 portfolio of digital document translation projects, owning 3-20+ urgent projects simultaneously, balancing competing priorities and deadlines for maximum efficiency. ▪ Strategy. Scoped, strategized, scheduled and staffed each project; maximizing margin, efficiency and quality. ▪ HR Management. Oversaw 25+ person team, ensuring each member had all capabilities and resources needed throughout the project lifecycle. Ensured team’s adherence to timeline, budget and client specifications. ▪ Financial Management. Created and managed all work orders and invoices, tracking to budget and agreements. ▪ Quality Assurance. Reviewed deliverable text and images, ensuring the rectification of any issues and delivering.

 Organizational Strategy. Devised mission, vision and procedures for HR, Finance/Accounting, and Marketing, providing an administrative foundation for the start-up while allowing it to move forward with operations.  Human Capital Strategy. Devised organizational-chart, HR and hiring policies, and position descriptions. Recruited a volunteer staff of 5 volunteers in 2 continents utilizing technology to stay within restrictive budget.  Communication Management. Collaborated with designers to create modern logo and WordPress website, authoring all web content and modernizing dated brand.  Project Strategy. Facilitated and managed community development programs in conjunction with partner organization, establishing a repertoire of project operations and inspiring the interest of potential donors.

 Communication. Managed WordPress site, authoring and updating content. Managed organization Facebook page, posting content daily. Created and disseminated MailChimp newsletters, authoring content and designing layout.  Collaborative Synthesis. Worked with NGO work groups to strategize and execute diverse advocacy projects.

•Coordinates meetings and events, liaising with vested parties and handling all logistics. •Synthesized World Wildlife Fund project summaries into cohesive department reports. •Coded and filed expenses for five staff, using software to ensure timely and error-free completion.

MBA in Progress

Summa Cum Laude Departmental Honors Double Major - Polical Science and Spanish