Shawn Wilson, TSX BILD.V

Company Overview: BuildDirect is a publicly traded building materials company (TSXV: BILD) focused on serving professional flooring contractors across North America through a growing network of Pro Centers, e-commerce solutions, and direct distribution. Key Achievements Strategic Growth Execution: Spearheading BuildDirect’s dual growth strategy of acquiring established businesses and launching greenfield locations to expand market share in the pro flooring segment. Notable Acquisitions: Acquired operational assets of Anchor Flooring and Yorkshore Sales & Marketing in Florida (2025), adding US$5.8M in revenue and US$661K EBITDA, strengthening our Pro Center network in the Southeast U.S. Greenfield Expansion: Opened new Pro Center locations in strategic U.S. markets including California, B.C. and MI, extending localized fulfillment and professional contractor engagement. Performance & Financial Results: • Delivered 13 consecutive quarters of positive adjusted EBITDA • Pro Center sales now represent 72% of total revenue Vision & Impact: Leading BuildDirect’s transformation into the North American leader in pro flooring—integrating online/offline customer experiences, streamlining supply chain logistics, and scaling contractor-focused solutions nationwide.

Recruited by Empire Today to rebuild their fulfillment operations from post-sale to project completion across their +70 locations. Empire Today is the largest independently owned flooring retailer in the U.S. with annual sales of ~$1B. Resigned to pursue opportunity at BuildDirect.com. Accomplishments: • Rapid synthesis and mitigation of operational challenges and limitations • Pivoted installation model to dramatically increase capacity utilization • Right-sized market staffing model, installer staffing model, SOPs, and developed sustainable training programs • Substantial immediate bottom line improvement leveraging industry expertise and optimization initiatives • Created a strategic plan for short- and long-term value creation and leading the implementation team

Founded a VC-backed e-commerce DTC home service company that operated in 60% of the U.S. Lead system development, financial performance, and innovation initiatives. Created an industry leading team and operations. Accomplishments: • Recruited and hired founding team members, built-out roles, responsibilities, and team workflow • Managed compliance, financial, employee and governance programs • Created lean ERP/CRM for scalable operations • Data-enabled/address-based home measuring system • Built Instant-quoting platform • Curated online assortment with extensive proprietary digital assets • Developed unique models with top lead-gen e-commerce partners • Maintained a Google Review of 4.9/5.0 - best in class for the industry

Romanoff Renovations is a top service provider for big box retailers (e.g., The Home Depot) providing category innovation, material handling/warehousing, installation services and after-sale warranty care. Accomplishments: • Managed all aspects of Romanoff's 52 market locations, operating staff of +300 and installation base of +2000 contractors • Established company-wide operating SOPs that aligned system-design and field best practices • Led strategic planning framework, adoption, and quarterly reviews across the organization • Extensive cost reductions through diligent financial controls, expense negotiation and bonus design • Improved operating margin by a factor of 4X

I was recruited to lead a turn-around initiative aimed at overhauling the companies’ field execution, product offerings, and marketing viability. My cross-functional skill set was uniquely tailored to create and implement strategies and tactical steps to achieve Beaulieu’s objectives. The company was held by a family business that opted to liquidate their holdings post a generational ownership transfer.

Responsible for managing a retail-flooring business with considerable revenues. Consistently driven strong performance by leveraging cross-functional teams (e.g. marketing, inventory fulfillment, finance). Successfully led the development of industry leading product/brand programs. Accomplishments: • Developed and launched the 'LifeProof' Brand at THD • Drove operating income to consistently achieve performance goals • Negotiated record setting product cost-outs through collaborative negotiations • Developed successful multi-channel marketing campaigns • Enhanced merchandising programs by leveraging consumer insight studies • Achieved strong margin growth through price optimization strategies • Built sustainable relationships with product manufacturers • Develop an online platform for responsible categories

Managed Mohawk Industries’ (world’s largest flooring manufacturer) Home Depot and Menards businesses - including all U.S. and Canadian stores. Through an astute understanding of customers’ needs and opportunities to improve our product portfolio, I successfully led substantial improvements in financial measures. Accomplishments: • Developed new product lines that reinvigorated Mohawk's value-product assortment • Created rapid-ship programs to reduce inventory needs while lowering fulfillment lead-times • Partnered with The Home Depot to take substantial market share and grow Mohawk’s big box retail volume by 65% • Reduced expenses through revised claims SOP, sample cost reductions and sku rationalization • Increased operating income (for subset P&L) by 5X

Managed a core component of Mohawk’s global product portfolio with substantial annual revenues. My product category was a fast growing and dynamic segment, and was a key focus for the industries growth. Responsibilities included: • Product life-cycle management • New product research and development (domestic/international) • Demand forecasting • Dynamic pricing strategies

As Price Manager, I led change management efforts for a margin optimization and revenue enhancement initiative, primarily aimed at improving front side pricing tactics and mitigating back end revenue leakage. Responsibilities included: • Developed stakeholder engagement and progression strategy • Identified process improvement opportunities and created innovation solutions • Created a sustainable training program and lead the communication and training team • Spokesman for global pricing initiative for all business unit’s

In the role of Regional Marketing Manager, I was directly responsible for B2B field marketing in the South West Coast region – which spanned five states, and encompassed over thirty sales territories. Responsibilities included: • Developed field marketing plans to increase the productivity of both existing and new customers • Directed regional sales personnel on sales and marketing tactics to achieve both corporate and regional goals • Served on several project teams that created uniform strategies and processes