Shawn Steele

Responsible for planning, development and execution of consumer engagement campaigns across multiple platforms. Overseeing internal and external communications including advertising, digital and direct marketing, public and community relations, media relations and vendor partnerships. Promoting the company’s brands while helping to deliver exceptional shopping experiences. Working closely with store operations teams to improve implementation of company initiatives and marketing plans.

Providing effective marketing, advertising and public relations for Oklahoma businesses. Increasing brand awareness, driving sales and nurturing customer relationships via multiple delivery vehicles. Social Media: Facebook, Twitter, Instagram and YouTube, Print, Digital, Content Management and Copywriting. Advanced software skills include: Microsoft Office and Adobe CS, WordPress, HubSpot

Managing all social media, advertising and marketing functions for Wheeler's Meat Market in Oklahoma City.

Responsible for creating and growing a strong online presence for LNRV by implementing digital marketing strategies across multiple social media platforms. Developing original creative content and improving methods to attract more customers and promote the brand. Measuring overall web traffic and supervise digital spend. Creating and maintaining blog posts. Maintaining eCommerce sales system with descriptive copy and photography.

Responsible for corporate branding as well as internal and external communications for Western Flyer Xpress (WFX) and its subsidiaries. Ensuring uniform content creation to promote the organization and communicate initiatives to employees and stakeholders. Creating and scheduling media posts across multiple platforms to ensure effective digital messaging. Website, eCommerce and project management.

Responsible for consulting with AWG members in all aspects of the retail business to support sales growth and success against competitors. Additional duties included identifying and developing key sales, pricing and marketing strategies for AWG members. Key account manager for HAC, Inc., which includes Homeland, United Supermarkets and Country Mart stores in Oklahoma. In addition I served multiple independent retailers across the state of Oklahoma.

Provided creative direction and leadership for a talented team of graphic artists. Interfaced with division sales managers, ad coordinators, department managers and retailers to ensure the best possible advertising vehicle reaches consumers. Negotiated with print and media companies to provide AWG members the lowest possible cost. Special project management as directed by division and corporate management or at retailer request. Conducted performance evaluations for advertising staff. Monitor P&L to maximize profitability.

Served as key contact person between Fleming, the IGA/Superthrift Retail Association and IGA, Incorporated. Developed or improved upon existing sales programs and events to help increase success for all departments. Provided marketing and promotional support for Fleming customers on a case-by-case basis. Assisted Sales Managers in selling slow moving or excess inventory items. Spent time in the field visiting with customers and addressing their individual needs. Coordinated Fleming representation at company and industry trade shows.

Responsible for all advertising, marketing and public affairs for the 5 states in the Midwestern market. Other duties included: preparing quarterly marketing plans and options for existing, new and remodeled stores, evaluating competitors' marketing strategies and developing plans to countering their effectiveness, review outcomes of marketing programs and materials, developing alternative plans, interfacing with corporate and division office personnel in the improvement of promotional programs, themes and events to enhance sales and profits. Responsible for preparation and effective administration of department budget and supervision of advertising staff.

Public Relations, Advertising, Marketing, Business and Meeting Management