Shawn S.

Founder, CEO @ Fabric Wholesale Direct

About

Entrepreneur and operator of one of the largest e-commerce fabric stores in the U.S., Fabric Wholesale Direct, serving both consumers and businesses nationwide. I’m passionate about building scalable DTC brands, optimizing supply chains, and delivering high-quality textiles to customers at competitive prices. With a background in e-commerce strategy and operations, I’ve grown Fabric Wholesale Direct into a thriving business with a strong focus on customer experience, SEO-driven growth, and efficient warehouse fulfillment. I enjoy leveraging technology, marketing, and logistics to turn traditional industries into modern, data-driven businesses. Beyond fabric, I co-founded BySimran, a South Asian jewelry brand focused on creating modern minimalist desi jewelry for every day wear. As COO, I’ve scaled the operation by managing the fulfillment, paid advertising, customer service and more.

Country

United States

City

New York

Industry

Apparel & Fashion

Skill

Bloomberg, Capital Markets, Financial Analysis, Investment Banking, Private Equity, Textiles, Fashion, Wholesale, Mutual Funds, E-commerce, Investments, Banking, Retirement Planning, Valuation, Textile Design, Textile Industry

Experience

Founder, CEO

Fabric Wholesale Direct

2013-1 - Present · 13 yrs 9 mos

• Founded and scaled one of the largest e-commerce fabric stores in the U.S., serving DIY creators, small businesses, and large-scale manufacturers. • Oversee strategy, operations, and growth initiatives, including supply chain management, warehouse fulfillment, and digital marketing. • Led the design, financing, and ground-up construction of a state-of-the-art industrial warehouse, integrating solar energy, advanced fulfillment systems, and scalable infrastructure.

Co-Founder, COO

BySimran - Simran.com

2022-10 - Present · 4 yrs

New York, United States

• Serve as the operational backbone of the brand, overseeing supply chain, fulfillment, digital advertising, and backend logistics. • Manage e-commerce operations and optimize customer experience to support scale and retention. • Drive revenue growth through paid media strategy and data-driven decision-making. • Collaborate closely with creative and product teams to ensure the brand delivers both style and substance.