Shawn Hu

General Manager – Thailand @ BigSeller Thailand

About

I am a regional business leader with 10+ years of experience across international institutions, fintech, platform businesses, and SaaS ERP systems.Over the past decade, I have opened and scaled national markets across Southeast Asia, built local teams from scratch (up to 400+ people), and led organizations to market-leading positions. My approach is simple: clear structure, strong operators, scalable systems.I work with an AI-native operating style. I engage directly in product logic, ERP workflows, AI-assisted tools, and system-level market localization. I believe leadership today requires technical literacy and structured thinking.Earlier in my career, I worked on climate policy and biodiversity programs within international institutions. That experience shaped my understanding of regulation, sustainability, and how industries evolve under long-term constraints.I am increasingly interested in applying digital and system thinking to complex, asset-heavy industries — where factories and supply chains are not just operational units, but systems to be redesigned.Outside of work, I write extensively (500+ essays) on leadership and systems thinking. Continuous learning remains central to how I build markets and teams.

Country

Thailand

City

Bangkok

Industry

Computer Software

Skill

Organizational Design, P&L Management, Cross-Border Operations, Organizational Scaling, Industrial Digitalization, Digital Transformation, Regional Operations Management, New Market Expansion, ERP Implementation & Workflow Design, Climate Change, Environmental Awareness, Environmental Management Systems, Environmental Impact Assessment

Experience

General Manager – Thailand

BigSeller Thailand

2024-3 - Present · 2 yrs 7 mos

Bangkok City, Thailand

Lead Thailand business as an independent operating unit, overseeing market expansion, organizational scaling, and full commercial performance. • Scaled Thailand into the company’s largest and most mature overseas market • Delivered 2x annual revenue growth; Double 11 campaign +220% YoY • Built and structured a 30+ cross-functional team across sales, marketing, operations, and customer success • Designed a scalable acquisition and execution framework adaptable across markets • Established governance, compliance, and financial control systems to ensure sustainable growth Focus: structured execution, replicable market models, long-term organizational scale.

Operating Partner, Strategy & Operations | Southeast Asia

GOKOO GROUP 悟空集团

2021-5 - 2023-12 · 2 yrs 8 mos

Bngkok

Operating Partner responsible for Southeast Asia strategy, operations, and organizational architecture, managing 200+ staff across multiple countries. Key Achievements: • Led regional expansion across Thailand, Vietnam, and South Korea, building multi-country operational structures from the ground up • Drove 3x overall GMV growth within 2 years (Thailand 6x growth), establishing market leadership in Thailand among Chinese O2O platforms • Defined company positioning as an “Overseas Chinese Lifestyle Platform”, integrating delivery, local services, and digital ecosystem partnerships • Built and scaled regional functions including HR, Finance, Legal, and Administration to support multi-country operations • Designed and implemented digital management systems to improve operational efficiency, risk governance, and cross-border collaboration • Established 360+ channel partnerships, covering 70%+ of local market penetration • Led cross-industry collaboration initiatives, including “GOKOO TOWN” with Central Group (Thailand’s largest retail group) Core Focus: Market Expansion | Regional Strategy | Organizational Architecture | Digital Operations | Cross-border Governance