Shawn Patterson
Productivity Coach @ Next Level Systems
About
I’m a music industry professional with 10+ years of experience working across artist relations, live strategy, and global market development. My background includes experience at William Morris Endeavor (WME), where I supported agents and high-profile talent across live and corporate appearances, as well as ongoing work advising and developing artists across Latin markets (Dominican Republic, Peru, Spain) and the Afrobeats space (Nigeria and the EU). I operate at the intersection of artist development and agency collaboration while supporting live strategy, routing considerations, and long-term career growth rather than one-off transactions. My focus is execution, cultural fluency, and building momentum that scales across markets. In parallel, I work as a coach and community builder, supporting high-performing individuals with clarity, consistency, and execution.
United States
Beverly Hills
Entertainment
Coaching, Time Management, Habit formation, Workflow Design, Behavior Change, Cybersecurity, Microsoft Word, Microsoft Excel, Reservations, Flights, Group Travel, Travel Coordination, Expense Reports, Attention to Detail, Marketing Campaign Management, Marketing Budget Management, Digital Asset Management, Live Entertainment, Campaign Plans, Marketing Management
Experience

Productivity Coach
As a Productivity Coach at Next Level Systems, I support individuals in building practical systems that improve focus, organization, and follow-through, both personally and professionally. I work closely with clients to: • Create daily and weekly structures that reduce overwhelm • Build sustainable habits around time management and prioritization • Increase clarity, accountability, and execution toward personal and professional goals • Develop healthier work-life balance through intentional boundaries and support systems My coaching approach emphasizes small, consistent adjustments, leveraging proven frameworks while meeting clients where they are and helping them move forward with confidence, momentum, and purpose.

Founder
As the founder of The Fathers Forward Network, I’m passionate about celebrating and empowering fathers while creating spaces that highlight their vital role in families and communities. This initiative was inspired by my late father, whose love, strength, and integrity continue to guide me. With a background in entertainment, marketing, and community building, I’ve dedicated my career to fostering meaningful connections and creating impactful programs. Through Fathers Forward, I aim to provide tools, mentorship, and support that help dads thrive in every area of life while highlighting their mental health and leadership challenges. When fathers move forward, families and communities thrive. Let’s build a legacy of love, strength, and unity together.

Founder / Head of A&R and Global Brand Strategy
Los Angeles County, California, United States
Built and led a creative agency leveraging in-house production and talent management to deliver global experiences. Directed A&R strategy by scouting, developing, and managing emerging talent, helping position artists for long-term growth. Designed and executed brand campaigns and partnerships, increasing visibility and engagement across multiple platforms. Curated original content and managed multimedia projects, producing experiences that connected audiences worldwide. Championed a mission-driven platform to empower creatives, fostering community and collaboration across diverse industries.

Executive Assistant (Talent & Client Management)
Beverly Hills, California
Coordinated 30+ high-profile client events and appearances annually, ensuring seamless logistics and contract execution. Supported 5 senior executives with scheduling, communications, and stakeholder management. Maintained a 95% on-time contract completion rate by streamlining communications between management teams, vendors, and clients. Project & Contract Coordinator (Entertainment Operations)

Project & Contract Coordinator (Entertainment Operations)
Greater Los Angeles Area
Processed and tracked 100+ contracts per month for major promoters (Live Nation, AEG). Reviewed and updated 100% of inbound legal documentation to ensure compliance. Improved contract turnaround speed by 15% through digitizing workflows and optimizing stakeholder communication.

Event Coordinator (Volunteer)
Buffalo/Niagara, New York Area
Supported planning and execution of the 20th Anniversary Block Party with 1,000+ attendees. Partnered with local restaurants and vendors to coordinate menus, logistics, and sponsorships, boosting community engagement and event funding. Managed talent booking (DJs, musicians) and oversaw setup, décor, and day-of operations to ensure smooth delivery. Applied project coordination and vendor management skills in a high-visibility community initiative.

Brand Marketing & Event Manager
Atlanta, Georgia, United States
Designed and implemented brand marketing strategies for a record label and creative agency. Coordinated 10+ live events and brand activations per year, driving audience growth and artist exposure. Secured and nurtured partnerships with vendors and sponsors, increasing sponsorship revenue by ~20%. Directed creative marketing campaigns across social media and community platforms, expanding digital reach and engagement. Built cross-functional expertise in marketing strategy, stakeholder management, and event operations.
Shawn Patterson's Contact Information
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