shavan de mel

shavan de mel

manager | head of business and product development

About

Manager - Merchandising & Marketing at Brandix Apparel Solutions Limited - Essentials

Country

sri lanka

City

sri lanka

Industry

apparel & fashion

Skill

business analysis, business development, marketing strategy, team building, project management, cross functional team leadership, business process improvement, lean management, change management, risk management, vendor management, customer service, data analysis, merchandising, product development, garment costing, benefits negotiation, supplier negotiation, retail, fashion, apparel, budgeting, event planning, business strategy, team management, performance management, team leadership, strategic planning, financial analysis, negotiation, business continuity planning, organizational leadership, client relations, customer relationship management, marketing, sales, visual merchandising, textiles

Experience

brandix

manager - business head

brandix

2017-2 - 2019-2 · 2 yrs 1 mo

‘Tommy John’, is a small scale ‘startup’ US brand. However within a short span of 2 years achieved the status of ‘best vendor for garment quality’ and '2nd largest vendor' by achieving an annual sale exceeding $4.2 Mn. Achieved 200% of the budgeted top line in both 2017 & 2018 and handed over the account in 2019 with a confirmed order book to exceed the 2019 budgeted figures.

brandix

manager - business lead

brandix

2016-4 - 2017-9 · 1 yr 6 mos
brandix

assistant manager - business development lead

brandix

2013-4 - 2016-3 · 3 yrs

Led teams working for H&M, Sweden & DIM Branded Apparels, France. The combined business grew from $16Mn to $50mn during this period with bottom line also growing by 23% Successfully implemented solutions such as ‘speed to market’ & ‘vendor managed inventory’ models resulting in favourable cash inflow, a 20% sustainable business increase within 6 months and overall bottom line gain. These were large scale projects combining Development, Supply Chain, Planning & Manufacturing teams. Provided leadership to set the rules of operations and getting everyone to mutually agree & align to put in place an accelerated work plan that created a distinct competitive edge to the business.

brandix

senior executive - product development lead

brandix

2011-10 - 2013-3 · 1 yr 6 mos

Led the product & business developments for European apparel giant H&M. The top line grew 7X times from $4Mn to $32 Mn during this period and the bottom line grew 35%

brandix

executive - product merchandiser

brandix

2010-2 - 2011-9 · 1 yr 8 mos
brandix

manager | head of business and product development

brandix

2019-3 - Present · 7 yrs 7 mos

Heading the Business Development for ‘Uniqlo’ with the goal to increase the business topline by 7X times from $40M to $280M by 2021. Manage the overall business and work alongside teams working simultaneously on Garment designs, Garment technical development, Supply chain, Planning, Manufacturing, Industrial engineering, Finance, HR, Infrastructure, IT & Business compliance. Report directly to the Senior GM / Head of Business Unit.

standard chartered bank

officer - securities and custody

standard chartered bank

2008-4 - 2010-12 · 2 yrs 9 mos

Specialized banking function to maintain, safeguard assets & investments of foreign & local individuals. Managed an Investment Portfolio of LKR 48 Billion made up of Securities, Equity and Fixed Income Investments. Work involved dealing with the Colombo Stock Market & high net worth investors from around the globe. I also worked closely with internationally reputed institutions such as JP Morgan Chase, Credit Suisse, Barclays, Goldman Sachs, Northern Trust, HSBC, CITI & Deutsche Bank.

next sourcing limited

merchandiser

next sourcing limited

2005-8 - 2006-2 · 7 mos

Direct coalition with UK buyers to develop, cost & finalize styles to be mass produced. Solely responsible for handling the entire development process from tech pack receipt to bulk order confirmation.

Education

institute of management accountants

institute of management accountants

anglia ruskin university

anglia ruskin university

2017-1 - 2017-1 · 1 mo
edith cowan university

edith cowan university

marketing

2006-1 - 2008-1 · 2 yrs 1 mo
s. thomas' college, mount lavinia, sri lanka

s. thomas' college, mount lavinia, sri lanka

economics

2005-1 - 2005-1 · 1 mo
cim | the chartered institute of marketing

cim | the chartered institute of marketing

marketing

2008-1 - 2010-1 · 2 yrs 1 mo

shavan de mel's Contact Information

Email

******@***.com

Phone

(**) *** ****

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